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Robert Half Logo Robert Half · -

Marketing Coordinator

United States, Saratoga Springs Employment contract, Contract work · Job Posted May 29, 2026
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Job Description

We are looking for a Marketing Coordinator to help drive marketing programs for the farm-focused business in Saratoga Springs, New York. This position supports multi-channel outreach, customer-facing events, and content development that highlights solutions related to agriculture. The role works closely with staff to keep marketing efforts organized, relevant, and aligned with business goals.

Job Responsibility

  • Coordinate marketing initiatives across digital channels, printed materials, and in-person events to support business priorities
  • Develop customer-facing collateral such as presentations, brochures, and case studies in partnership with sales and technical teams
  • Help plan and execute trade shows, customer meetings, and on-farm demonstration activities
  • Monitor lead generation efforts and maintain visibility into follow-up actions and campaign outcomes
  • Refresh marketing content on web-based platforms and support ongoing digital outreach activities
  • Turn specialized product and technical information into clear, audience-appropriate messaging for customers
  • Track campaign effectiveness using performance data and recommend adjustments to improve results
  • Research market activity, competitor positioning, and industry developments to inform marketing plans
  • Review materials for accuracy and ensure they meet brand expectations and applicable compliance standards

Requirements

  • Bachelor's degree in Marketing, Communications, or a related discipline
  • At least 2 years of experience in marketing, with preference for B2B, agriculture environments
  • Demonstrated ability to manage multiple projects, timelines, and priorities with strong attention to detail
  • Strong written and verbal communication skills with the ability to tailor messaging to different audiences
  • Proficiency with Microsoft Office applications
  • Experience supporting trade shows, events, or field-based marketing programs
  • Interest in agriculture and customer-centered marketing approaches

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
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