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The Marketing Coordinator will develop and communicate messaging (digital and print) to support event programming, execution and additional needs to drive base business growth at Berry College. They will drive social media, marketing, and communication strategies, by becoming a presence on the campus, developing dining program awareness and loyalty through multiple mediums and student engagement.
Job Responsibility
Serve as the Community Manager to develop and implement the social media content for all campus dining locations, health and wellness and sustainability
Coordinate with the College marketing team to ensure its effectiveness by encouraging adoption of relevant social media and PR techniques
Target audiences include students, faculty, staff, and the local community. Focus on increasing followers and driving engagement
Manage day-to-day marketing and pr activities. Duties include online advocacy and promotion, and strengthening campus partnerships
Assist managers with the planning of special events. Responsible for set up and break down. Ensure all marketing collateral is posted with ample time prior to event start
Responsible for the complete creation, accuracy, and delivery of print and digital collateral. This includes but is not limited to: meal plan brochures, orientation collateral, meal plan 101 documents, cashier guides, residential event signage, retail promotions, meal plan promotions, hours of operation needs, health and wellness signage, sustainability information, monthly event calendars, location and concession signage, emergency signage needs and client facing communication pieces
Ensure implementation and accuracy of suggested retail pricing
This position will manage student interns. Responsibilities include developing and maintaining task lists, providing guidance, mentorship, and performance feedback to enhance skill development for their performance and development
Greets customers, clients, and employees
answers inquiries or directs calls where necessary
Maintain office memos and informative postings
Operate technology, systems, and software such as voicemail systems, copy/scanners, personal computers, and MS Office
Requirements
Bachelor's degree in marketing, journalism, advertising, or communications
1-2 years of relevant experience is preferred
Team player, with the confidence and initiative to take the lead and guide the direct reports and co-workers
Must be able to effectively communicate and understand directions