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At Topsort, we believe in the mission of democratizing the secret technologies of the walled gardens and creating a privacy-first cookie-free world of clean advertising with modern tech, friendly products, and AI. We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the creepy ads or cookie-obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed. Topsort is changing the way Retail Media works. By joining our scaling team, you'll feel your impact from day 1. The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Topsorters worldwide, and your innovations will leave a lasting mark on the industry, as a whole. Retail Media is on the verge of a new era, and Topsort is gathering the ecosystem together to shape a brighter future. Joining us now, you'll work directly alongside our co-founders and founding members to bring on Retail Media 3.0.
Job Responsibility:
Marketing Management and Optimization: Support in managing our website’s content. Optimize SEO, conduct regular updates to ensure the website aligns with evolving business objectives
Content Marketing: Support the creation, edition, updates, and distribution of marketing material, including website content, newsletters, press releases, blog posts, LinkedIn posts, and other social sites to drive traffic, create awareness, and grow demand with the target audience. Closely work with our external agencies for PR and tradeshows
Data Analysis: Track, measure, analyze, and report on the effectiveness of demand creation campaigns and their impact on the pipeline, making recommendations for future programs and investments using Hubspot
Strategic Planning: Execute a data-driven marketing strategy (predominantly Retail) portfolio of integrated campaigns and programs that include a blend of inbound and outbound activities, including email, SEO, PPC, display ads, social media, and online events
Event Management: Plan and execute events, conferences, and webinars to showcase Topsort’s expertise and solutions
Continuous Improvement: Evaluate the current go-to-market process to identify improvement opportunities. Propose and implement solutions to streamline workflows, and improve effectiveness of our marketing strategies. Conduct research on competitors' marketing activities to stay ahead in new tendencies
Requirements:
1+ years of experience in digital marketing, content marketing, SEO, SEM, and Social Media Marketing (paid and organic)
Bachelor’s degree in Marketing, Computer Science, or any other related fields
Experience working closely with sales development teams
Excellent verbal, written, presentation, and analytical skills with an entrepreneurial approach
Ability to work independently while also contributing as a team player