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We are transforming customer journeys to accelerate growth and elevate the overall customer experience. This role establishes the divisional benchmark for journey design and commercial excellence discipline, while scaling best practices across Business Units and the broader marketing and sales organization. As our Marketing Conversion & CX Specialist, you will define journey stages, diagnostics, and actionable strategies; oversee lead management and sales handoffs; and scale proven methodologies. You will lead the execution of key commercial marketing activations for the Energy Division and provide commercial guidance to divisional, business units, sales and marketing teams. You will take ownership of end-to-end customer journey and commercial marketing insights, drive lead growth and conversion, and enhance win rates.
Job Responsibility:
Overall funnel strategy responsible, securing that marketing activities align with growth targets
Securing that our CX priorities are aligned with key customer insights
Content strategy, secure that content production aligns with funnel strategy
Prioritize fixes
assign accountable owners, timelines and drive improvement
Secure commercial discipline for lead management
Work with sales organization to document and scale best practices
Partner with sales to identify areas where marketing can provide valuable insights & analytics
Create value propositions with industry & product managers
Secure implementation of best practices
Run journey reviews
Stand-up sessions for priority areas
Leveraging data and results in customer journey design
Requirements:
Master’s/Bachelor’s in Marketing, Information Systems, Data/Analytics/Service design, or similar
3+ years in CX/marketing/commercial roles from agency/consultancy or B2B or B2C environment