Marketing & Content Specialist Job at Lime (London)

Job Description

Lime is hiring a Marketing & Content Specialist for the UK to join our Global Communications & Brand team in London! In this role, you will report into the Communications & Brand Lead for UKI and work closely with the local communications, and global brand team. You will further elevate Lime’s brand in the UK, finding ways to proactively supercharge brand love and cultural relevance with our riders throughout multiple touchpoints (rider communications, campaigns, events and partnerships), and be responsible for reporting measurable impact back to the business through data.

Job Responsibility

Plan and execute local brand campaigns
including influencers, activations, pop-ups, events and partnerships from start to finish
acting as main POC for coordination with external partners
Generate proactive (and reactive) ideas based on data and customer insights that place Lime’s brand at heart of UK culture - with a focus on growing Lime’s brand outside of London
Draft, as well as adapt and localise, any brand focussed rider communications (emails, IAM, push)
Write and create local brand content, ensuring local language and cultural nuance as well as applying our global brand tone, style, structure and voice to all copy and content
Work with cross functional partners across different business functions to build Lime’s brand (including but not limited to: communications, government relations, local operations, rider growth and campaigns) - and report campaign metrics and success back to the business
Support global social media manager in creating content for Instagram and TikTok (using tools like Figma, Capcut), and lead on drafting local social media plans and content (paid and unpaid)
Monitor Lime's social media channels for interesting local UGC to reshare/engage, and manage Lime’s UK DMs to build and grow Lime’s relationships with influencers and riders
Manage existing partnerships network, and identify opportunities for collaboration with new and like minded local brands and organisations (both paid and value exchange)

Requirements

4+ years of experience in content and brand marketing, ideally with lifestyle brands either in-house or agency side
Demonstrated ability to connect your work to measurable business impact, and approach projects with this goal in mind
Master of multiple writing styles - ability to adapt writing style depending on audience and channel with ease
Highly organised with a demonstrated ability to prioritise and meet deadlines while juggling multiple projects
Collaborative, creative and detail-oriented - proven ability to work autonomously, with a get-it-done attitude
Bachelors degree, or equivalent

Nice to have

A keen eye for photo curation, design and sourcing relevant and engaging content
Proficient in Figma and Adobe Photoshop & Premiere is desirable - as well as experience in using AI
Experience in media buying and paid social is beneficial, but not essential

Lime - All Job Offers

Select Country

Marketing & Content Specialist

Job Description

Job Responsibility

Requirements

Nice to have

Looking for more opportunities?

Marketing & Content Specialist

Technical Content Marketing Specialist - VirGeo

Content Marketing Specialist

Marketing Content Specialist

Content Marketing Specialist

Content Marketing Specialist

Marketing Content Specialist

Marketing Content Specialist

Content & Marketing Specialist

Our AI answers in your language