CrawlJobs Logo

Marketing Content Specialist

optisolbusiness.com Logo

OptiSol Business Solutions

Location Icon

Location:
India , Chennai

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

We are looking for a creative and strategic Marketing Content Specialist to bridge the gap between product innovation and market impact. This role is ideal for someone who enjoys storytelling, simplifying complex ideas, and creating compelling content that supports GTM strategy and drives the sales pipeline.

Job Responsibility:

  • Develop GTM messaging frameworks and positioning documents in collaboration with Product and Marketing teams
  • Create B2B SaaS content strategies that clearly communicate product value and differentiation
  • Craft value-based storytelling and brand narratives across digital platforms including LinkedIn, blogs, and websites
  • Produce long-form marketing content, blogs, and thought leadership articles aligned with product messaging
  • Create sales enablement assets such as pitch decks, battle cards, playbooks, and case studies
  • Develop product demos, explainer videos, and marketing collateral that communicate technical capabilities clearly
  • Collaborate with Sales and Product teams to ensure content supports the customer journey and sales funnel
  • Track content performance metrics and engagement insights to refine messaging and improve impact

Requirements:

  • 3+ years of experience in B2B SaaS marketing or content-related roles
  • Strong storytelling and content writing skills to translate technical concepts into clear messaging
  • Understanding of GTM positioning, customer journey, and sales funnel content strategies
  • Experience collaborating with cross-functional teams such as Product, Sales, and Marketing
  • Familiarity with digital branding and content distribution across LinkedIn, blogs, and websites
  • Basic knowledge of design tools such as Canva or Figma and AI-based video tools

Nice to have:

  • Experience in SaaS product marketing and technical content creation
  • Exposure to content analytics and performance measurement tools
  • Ability to create engaging multimedia content including videos and visual storytelling
  • Strong communication and collaboration skills in cross-functional environments
What we offer:
  • Opportunity to work closely with Product and Marketing leadership on GTM strategy
  • Hands-on exposure to SaaS product marketing and sales enablement initiatives
  • Opportunity to build impactful brand narratives and high-conversion marketing content
  • Collaborative environment working with cross-functional teams to drive product adoption and business growth

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Marketing Content Specialist

Content Specialist

Content Specialist role responsible for driving development of marketing communi...
Location
Location
Finland , Espoo
Salary
Salary:
Not provided
https://www.ikea.com Logo
IKEA
Expiration Date
November 05, 2026
Flip Icon
Requirements
Requirements
  • Experience and knowledge of Marketing creative and production process across paid and owned channels
  • Familiarity with IKEA tone of voice and brand guidelines
  • Good knowledge of digital and social media marketing
  • Native level fluency in Finnish
  • Full professional proficiency in English
  • Good interpersonal skills with ability to build trustful relationships
  • Project coordination skills
  • Attention to detail
  • Ability to manage multiple stakeholders
Job Responsibility
Job Responsibility
  • Coordinate and produce external marketing communications content
  • Drive and execute social media content production processes
  • Execute marketing communication activities
  • Adapt global content locally
  • Ensure consistency in messaging, tone and brand identity
  • Ensure marketing communication content is high quality and relevant
  • Drive IKEA Finland's organic social media solutions from planning to implementation and reporting
  • Project lead local campaigns and content including creative briefing, creative review and production
  • Manage budgets and timelines
  • Agency management
What we offer
What we offer
  • Flexible Smartum saldo
  • Staff discounts on products
  • Healthy and delicious breakfast and lunch menus at low prices
  • One IKEA Bonus
  • Fulltime
Read More
Arrow Right

Seo Content Specialist

The role involves SEO copywriting, digital marketing content creation, and manag...
Location
Location
United States , Conshohocken
Salary
Salary:
72916.00 - 106086.00 USD / Year
https://www.ikea.com Logo
IKEA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Formal qualifications in Marketing/in house or agency experience
  • Minimum 5 years of experience in SEO copywriting
  • Minimum 5 years of experience in Digital Marketing, content creation and copywriting or similar
  • Experience in driving output within set scope and following up results
Job Responsibility
Job Responsibility
  • Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
  • Manage the process of creating Marketing content for digital channels (including web, email, app and social), ensuring that communication meets the brief and is consistent with tone of voice and brand identity
  • Support copywriting and editorial needs for Marketing to deliver Marketing Communication plan
  • Collaborate with the customer engagement team to develop local content solutions for the common CRM customer offerings
  • Responsible to review content assets, create pages and publish in owned digital channels
  • Measure performance of content (with performance leader) to optimize and improve KPIs
  • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
  • Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals
  • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
  • Support all initiatives within and outside commercial included in the agreed communication plan
What we offer
What we offer
  • Generous paid time off, holiday and sick time
  • WiselyPay – get earned wages up to two days early
  • Paid parental leave (up to 16 weeks)
  • KinderCare tuition discount
  • Retirement and bonus plans
  • Co-worker discount, meal deal, and referral bonus
  • Pet insurance program
  • Education assistance and learning programs
  • Safety shoe reimbursement
  • 24/7 telehealth visits
  • Fulltime
Read More
Arrow Right

Influencer Marketing Specialist

The Influencer Marketing Specialist will support the Disney Entertainment Digita...
Location
Location
United States , Glendale
Salary
Salary:
65300.00 - 87500.00 USD / Year
disney.com Logo
Disney
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of experience in Influencer Marketing and project/campaign management, PR or talent management, social/digital marketing with a focus on YouTube content preferred
  • BA in Digital Marketing, Marketing or Business Admin/relevant degree, or equivalent experience preferred
  • Influencer Marketing experience, ideally in custom/paid content campaigns managing contract negotiations, content production and reviews, and content launch across YouTube and/or other digital platforms
  • YouTube influencer/creator knowledge and curiosity to deepen understanding and awareness of space
  • Familiarity with digital content production and ability to establish production timelines and manage stakeholder delivery against deadlines
  • Ability to build and maintain relationships with external vendors (influencer/rep partners) and internal partners
  • Strong focus on organization, details, planning, and follow-through on project next-steps
  • Creative and quality control acumen, and understanding of specifications of digital/influencer content
  • Detail-oriented, resourceful and dependable with excellent written, verbal and interpersonal skills
  • Adaptable and solutions oriented, with an ability to thrive in a fast-paced, digital-forward environment
Job Responsibility
Job Responsibility
  • Liaise with YouTube Creative and Publishing teams to track and manage influencer content strategy calendars, budgets, and production schedules to ensure content delivers as required and on time to fulfill Digital Marketing plans
  • Lead influencer/creator discovery to understand YouTube and general creator landscape and trends. Utilize deep influencer/YouTube knowledge to drive strategic partnerships and custom content deals that create impactful brand marketing moments
  • Liaise with Legal and Contingent Workforce Management teams to engage and contract influencers according to TWDC hiring and legal policies
  • Confirm creative strategy/approach, deliverables, content requirements, and timelines for each custom influencer content piece
  • Route content to brand, legal, and clearances stakeholders, consolidate feedback and revisions, and deliver final assets in requested specifications to YouTube teams for distribution. Manage content launch on influencer handles (if applicable)
  • Timely and independent project management and coordination across stakeholders, ensuring awareness of milestones, delays and any relevant updates/issues
  • offer solutions as needed
  • Generate and maintain trackers for influencer contracting, content reviews, and content launch
  • Track budgets, costs, and invoicing, working with Digital Marketing’s Finance and Operations teams
  • Utilize and improve established templates and systems to manage influencer contracting and content production/reviews (e.g., Airtable, Box, Contingent Workforce reviews)
What we offer
What we offer
  • A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered
  • Fulltime
Read More
Arrow Right

Marketing Specialist

Location
Location
United States , East Windsor
Salary
Salary:
92997.00 USD / Year
beaconfiresolution.com Logo
BeaconFire Solution
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, Advertising, Journalism or related
  • Position requires travel/relocation to various unanticipated client locations throughout the U.S. with expenses paid by the employer
Job Responsibility
Job Responsibility
  • Create in-house marketing content to ensure consistency in branding and messaging within the company
  • Understand the details and flexibility of the entire business process and any other information important to smooth cooperation with other specialists
  • Participate in business social events, career fairs and marketing activities to maximize social media and content generation opportunities
  • Design and create campaign collateral (print ads, digital display ads, posters, brochures etc.)
  • oversee the production and distribution of literature and collateral
  • Apply web optimization (SEO) techniques on company website to increase the visibility of the company website
  • Monitor the company online reviews and reputation
  • provide replies in a timely manner to ensure the creation of positive content and maximization of career opportunities
What we offer
What we offer
  • Standard company benefits will be offered
  • travel/relocation expenses paid by the employer
Read More
Arrow Right

Digital Content Specialist

Entry-level Digital Content Specialist for a 12 months, On-Site, contract role. ...
Location
Location
United States , Grand Rapids
Salary
Salary:
Not provided
myticas.com Logo
Myticas Consulting
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 0-1 years’ experience in content creation, digital content management, social management (internships considered)
  • Demonstrated ability to understand content marketing and social content strategy and foster a social media community for specific business purposes, with clear calls to action and measurable KPIs
  • Experience with tracking, reporting, tagging, analytics, and experience with insights on content performance/usage and trends
  • Bachelor’s Degree in Social Media, Communications, Public Relations or a related field
Job Responsibility
Job Responsibility
  • Foster a vibrant online community
  • Engage with social media audience
  • Amplify content and brand’s presence across various social media platforms
  • Build brands and awareness
  • Help Business Owners leverage content for their businesses
  • Attract customers through content creation and management of social media platforms
  • Build and grow engaged social communities by managing global channels on Instagram, Facebook, YouTube, Twitter, web channels, and more
  • Editorial calendar planning
  • Content creation
  • Copywriting
Read More
Arrow Right

CRM Content Specialist

Our team is the voice of IKEA. We use words, pictures and videos to tell the sto...
Location
Location
Austria , Vösendorf
Salary
Salary:
2303.00 - 2942.00 EUR / Month
https://www.ikea.com Logo
IKEA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • in the Marketing creative and production process as well as in marketing technology. communication in retail
  • of the relation between content writing and SEO (Search Engine Optimization)
  • of dynamic content creation and graphic copy writing
  • of the IKEA multichannel reality and online customer behaviors and an understand the role of Commercial as an integrated part of the IKEA business
  • Strong interpersonal skills with the ability to build trustful relationships
  • of how to deliver within scope of tasks and perform with quality and speed
  • of how to follow up on work done and capture learnings to improve
Job Responsibility
Job Responsibility
  • Manage the process of creating Marketing content for Email Marketing (and potentially other digital channels), ensuring that communication meets the brief and is consistent with tone of voice and brand identity
  • Support copy-writing and editorial needs for Marketing to deliver Marketing Communication plan
  • Collaborate with the customer engagement team to develop local content solutions for the common CRM customer offerings
  • Responsible to review content assets, create pages and publish in owned digital channels
  • Measure performance of content (with performance leader) to optimize and improve KPIs
  • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
  • Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals
  • Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
  • Fulltime
Read More
Arrow Right

Digital Marketing Specialist

Codebridge is looking for a proactive, detail-oriented, and technically minded D...
Location
Location
Ukraine , Kyiv
Salary
Salary:
Not provided
codebridge.tech Logo
Codebridge
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 1–3 years of B2B marketing experience (IT services, consulting, tech preferred)
  • Experience with: GA4, Tag Manager, CRM systems
  • Experience with: Google Ads / Meta Ads / LinkedIn Ads
  • Experience with: SEO basics and content optimization
  • Experience with: Running A/B tests and experimenting with funnels
  • Ability to write clearly and credibly for a technical B2B audience
  • Strong research and analytical skills: turning data into structured conclusions
  • Experience in crafting landing page messaging, email sequences, and acquisition content
  • Confident user of ChatGPT/LLMs for workflow optimization and content enhancement
  • Upper-Intermediate English (strong writing skills)
Job Responsibility
Job Responsibility
  • Implement marketing strategies across multiple channels to attract new clients and partners
  • Build and optimize lead generation funnels together with the Lead Marketing Manager
  • Run A/B tests, analyze performance, and improve CPL, CTR, CR, and ROI
  • Execute paid acquisition activities (Meta Ads, Google Ads, LinkedIn Ads)
  • Monitor, measure, and optimize channel performance
  • Develop and execute the content marketing plan (blog, case studies, website, LinkedIn)
  • Write, edit, and structure content targeted at technical buyers (CTOs, PMs, founders)
  • Maintain all company publications: website, blog, landing pages, partner content
  • Conduct research using AI and credible sources
  • summarize insights for content creation
What we offer
What we offer
  • Collaborative Environment: Join a team that values collaboration, creativity, and mutual respect
  • Career Growth: Performance reviews and constructive feedback
  • Generous Time Off: 20 paid vacation days and 15 sick leave days annually
  • Professional Development: We support your growth by compensating for courses, certifications, and other educational opportunities
  • Flexible Work Options: Work remotely from the comfort of your home or join us in our modern Kyiv office
Read More
Arrow Right

Content Marketing Manager

We’re looking for a Content Marketing Manager with a proven track record of deve...
Location
Location
United Kingdom , London
Salary
Salary:
55000.00 - 75000.00 GBP / Year
automata.tech Logo
Automata
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-7 years in content creation and marketing, preferably within life sciences, biotech, or technology sectors
  • Deep understanding of life sciences and lab automation
  • Content strategy and creation expertise
  • SEO/GEO and digital marketing proficiency
  • Data-driven mindset
  • Experience with marketing automation and CRM, CMS tools
  • Cross-functional collaboration skills
  • AI literacy in marketing
  • Project management ability
Job Responsibility
Job Responsibility
  • Designing and executing a comprehensive content marketing strategy aligned to Automata’s brand and business goals
  • Developing a content calendar and producing high-quality content such as blogs, whitepapers, case studies, infographics, webinars, and video scripts
  • Collaborating closely with product marketing, sales, SEO specialists, creative teams, and subject matter experts
  • Managing the editorial process including content creation, editing, proofreading, and ensuring brand consistency
  • Implementing SEO best practices and working with SEO agencies to drive organic website traffic
  • Monitoring and analyzing content performance metrics to optimize and adjust strategies
  • Staying current on life sciences market trends, audience preferences, and competitor content
  • Supporting demand generation campaigns and event marketing through targeted content development
  • Leading collaboration across marketing teams to integrate content strategy effectively into overall marketing and product launch plans
What we offer
What we offer
  • Vitality Health Insurance
  • Eye Care
  • Salary Sacrifice - EV
  • Salary Sacrifice - Bike & Tech
  • Wellbeing & Support
  • Wellbeing & Development Allowance
  • Spill & Employee Assistance Programme
  • Additional Leave
  • Pension Scheme
  • Group Life & Critical Illness cover
  • Fulltime
Read More
Arrow Right