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Marketing Content Specialist

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ATS Automation Tooling Systems Inc.

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Location:
Canada , Cambridge

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Category:
-

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Contract Type:
Not provided

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Salary:

64000.00 - 88000.00 CAD / Year
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Job Description:

Join our globally growing team at ATS Industrial Automation where we create complex automation solutions at the highest level that sustainably impact lives around the world. We are looking for a talented and driven Content Specialist to join our Industrial Automation marketing team. In this intermediate-level role, you will be responsible for creating compelling, high-quality content across our industrial automation portfolio, which includes digital and software solutions, nuclear, CPG, automotive, industrial sectors, translating complex technical concepts into clear, engaging stories for a B2B audience.

Job Responsibility:

  • Collaborate with the marketing team and internal stakeholders/subject matter experts to develop professional, engaging content aligned with the company’s brand and positioning
  • Create, write, and edit content across a wide range of platforms and formats, including website pages, blogs, social media, digital campaigns, email, print collateral, and sales enablement tools
  • Develop content that supports and reflects our industrial automation portfolio (nuclear, CPG, automotive, industrial sectors) including manufacturing, engineering, and automation solutions
  • Contribute to the evolution and execution of the content strategy to increase brand awareness, drive top-of-funnel engagement, and support growth targets
  • Support internal teams by creating marketing collateral, case studies, presentations, and sales enablement materials
  • Work closely with the digital marketing team to evaluate and implement SEO and keyword strategies within content development
  • Plan and execute social media content and channel presence to expand reach, improve engagement, and target key B2B audiences
  • Work with third party agencies, various media outlets, and industry organizations to support strategic outreach to grow the brand
  • Measure, analyze, and report on content performance using defined KPIs
  • optimize content through insights, testing, and continuous improvement
  • Perform A/B testing and apply learnings to better align content with customer intent
  • Support and execute Account-Based Marketing (ABM) initiatives and integrated digital campaigns

Requirements:

  • Post-secondary education in Marketing, Communications, Journalism, or a related discipline
  • 5+ years of experience in content creation, writing, journalism, or marketing-related roles (B2B experience preferred)
  • Proven ability to create and optimize content using SEO and keyword best practice using industry leading tools such as SEM
  • Experience creating content for technical or complex products and services
  • Previous experience in industrial automation, manufacturing, engineering, or a related technical field is a strong asset
  • Experience working in a B2B marketing environment is highly desirable
  • Hands-on experience with tools such as Adobe Creative Suite, social media management platforms, marketing automation systems (Pardot/SalesForce), and project management tools
  • Strong writing and editing skills with exceptional attention to detail
  • A creative thinker with an eye for design and content presentation
  • Strong understanding of current social media platforms, trends, and best practices
  • Ability to manage multiple priorities in a fast-paced, deadline-driven environment
  • Self-starter mindset—comfortable taking ownership of projects and proactively contributing ideas and improvements
  • Confident communicator who can engage and collaborate effectively with a wide range of stakeholders and subject matter experts
What we offer:
  • Eligible for Annual Incentive Bonus
  • Stock Purchase Plan
  • 3 Weeks Vacation
  • Health Care Benefits + $600 Health Care Spending Account
  • Employee Engagement Events (Employee BBQ’s and lunches, weekly snack day, etc.)
  • Competitive starting salaries, comprehensive health and dental benefits, overtime pay, employee bonus, RSP matching, Employee Share Purchase Program
  • treat days, gourmet coffee and beverages, subsidized breakfast and lunches in our cafeteria, employee referral bonuses
  • educational reimbursement program

Additional Information:

Job Posted:
March 18, 2026

Employment Type:
Fulltime
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