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The Marketing Content Manager is responsible for the day-to-day development and execution of content for the company's website and social media channels. This role requires a strong understanding of editorial development, digital content strategy, property seasonality, and platform-specific requirements. The ideal candidate will have excellent writing skills, a collaborative mindset, and the ability to adapt to the evolving landscape of digital media. This position also oversees copywriting for various media formats including social, print, video, and online, ensuring high editorial standards across all content outputs.
Job Responsibility:
Manage content calendars and generate story ideas for multichannel marketing
Develop an optimal posting schedule based on analysis of web traffic and engagement patterns
Create content and copy for email campaigns that coincide with social postings
Write and edit content features for digital platforms
Build and maintain a long-term social media strategy while staying current with trends
Capture weekly live content and edit video content, including interviews with team members, guests, or VIPs
Collaborate with subject matter experts across departments to develop brand-aligned content
Coordinate with marketing and PR teams to align editorial and marketing initiatives
Oversee and engage in conversations on social media platforms
Maintain and update website content, including images, events, and departmental requests
Manage Google business listings and monitor online review platforms
Provide public relations support as needed
Requirements:
Bachelor's degree in communications, marketing, journalism, or a related field preferred
Experience with content management systems such as Sprout Social, Loomly, or Hootsuite
Proficiency with Mac/iOS, WordPress, Adobe Photoshop, and Microsoft Office
Familiarity with HTML/CSS and website analytics tools such as Google Analytics and Facebook Insights
Strong editing, proofreading, and copywriting skills
Experience with digital video and photo editing tools
Ability to write in various formats and styles
Strong multitasking, prioritization, and deadline management skills
Comfortable interacting and interviewing individuals from diverse backgrounds
Excellent verbal and written communication skills
Editorial mindset with the ability to anticipate audience preferences
Ability to work independently and collaboratively in a fast-paced environment
Strong project management, organizational skills, and attention to detail
2–3 years of experience creating content and managing social media communities for brands
Experience in the hotel, travel, or luxury lifestyle industry
Strong interpersonal skills and ability to moderate online conversations with diverse audiences
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