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We are seeking a visionary marketing leader who combines strategic foresight with hands-on execution ability. You will thrive on shaping regional direction, leading high-performing teams and turning insight into impactful action. With a deep understanding of audience engagement, brand-building and content innovation, you know how to drive sustainable growth across diverse markets. As a natural collaborator and inspiring communicator, you will serve as the key link between business goals and marketing excellence, ensuring our event brands achieve real resonance and commercial success. You bring both creativity and commercial acumen to the table - someone who can see the bigger picture while empowering teams to deliver world-class campaigns and experiences. If you’re passionate about elevating brand and content performance across the Asia Pacific region while working with a dynamic, forward-thinking global events organisation, we’d love to hear from you. This role is based in the Singapore office and reports to the Managing Director, Asia Pacific with a dotted line to the Chief Marketing Office, UK.
Job Responsibility:
Define and own the regional marketing and content strategy, ensuring alignment with commercial goals, audience growth ambitions, and portfolio development plans
Act as the senior marketing voice on the regional leadership team, providing counsel on market positioning, brand strategy, competitive differentiation and customer insight
Establish and embed consistent marketing frameworks, planning disciplines and best practices across the Asia Pacific teams
Partner with the Commercial Director and Sale teams to translate business targets into effective marketing and communication strategies
Evaluate market and audience data to guide portfolio strategy, new event development and regional brand expansion
Stay abreast of market trends, competitor landscapes and digital innovations to continuously improve performance and identify new revenue opportunities
Provide strategic leadership and oversight of all content and brand development across CloserStill’s Asia Pacific event portfolio
Line-manage and mentor the Conference Lead, ensuring the conference and content programmes reinforce event positioning, audience needs and regional commercial goals
Ensure a unified approach to brand architecture and messaging across all event verticals, balancing consistency with the individuality of each event
Oversee high-level editorial direction and thought leadership positioning, while empowering the Conference Lead to manage the detailed content planning and speaker strategy
Champion quality, relevance and innovation in content and brand storytelling across all marketing touchpoints
Build and nurture strategic partnerships with associations, industry leaders and key opinion leaders to elevate the authority and reach of CloserStill’s event brands
Line-manage, coach and inspire direct reports across multiple teams to build leadership depth, marketing excellence and a strong succession pipeline
Cultivate a collaborative, high-performance culture grounded in creativity, accountability and measurable results, fostering close partnership with product, sales, finance and other key departments
Drive cross-portfolio capability development in digital, analytical, content and creative disciplines to future-proof the organisation’s marketing talent
Act as a strategic mentor to direct reports, aligning leadership behaviours and reinforcing a shared sense of purpose across the function
Collaborate with global and regional leadership teams to align marketing with overall business strategy and CloserStill’s global brand vision
Collaborate with Sales and Operations teams to ensure cohesive commercial and customer experience strategies across both pre-event and onsite marketing activity
Partner with the global marketing and data teams to leverage shared insights, CRM tools and automation systems for greater efficiency and impact
Work with senior management on the development of new products, markets, and event concepts based on market intelligence and customer insights
Plan and propose the annual marketing budgets for all Asia Pacific events, presenting a clear business case for approval by the Board and senior leadership, and once approved, oversee and optimise spend to maximise ROI and support portfolio growth
Establish robust reporting frameworks for marketing performance and growth metrics
present progress and outcomes to senior leadership
Ensure adherence to all data privacy and compliance standards in collaboration with the Head of Data
Requirements:
A senior marketing leader with 10+ years in B2B event or media marketing, including 5+ years at a director or regional management level
Proven experience managing marketing leaders or multi-event portfolios in dynamic, fast-paced environments
Deep expertise in digital, multi-channel and data-driven marketing strategies
Strong strategic, commercial, and analytical mindset with the ability to link marketing performance to business outcomes
Skilled communicator and collaborator, comfortable influencing senior stakeholders and cross-functional teams
Enthusiastic about developing people and fostering a culture of innovation and accountability
Familiarity with Asia Pacific markets and a sensitivity to cultural and market differences across the region
Bachelor’s degree in Marketing, Business, Communications or a related field is essential
Proficiency in CRM and marketing platforms: HubSpot, Salesforce, Dot Digital, Google Analytics, SEMrush WordPress and related tools
Strong understanding of SEO/SEM, automation, affiliate and content marketing principles
Excellent command of data analysis and performance reporting tools