Marketing Consultant Job at SITA (Prague)

Job Description

This role is the global lead for marketing campaigns activity in SITA’s Airports Business Unit. Reporting to the Head of Airports Marketing, this role is responsible for planning, developing, and delivering integrated campaigns that drive increased awareness of SITA and its latest developments and best-in-class products within the Airport Technology sector. Building and top-of-funnel engagement and demand generation on a global scale.

Job Responsibility

Develop and own the global campaign strategy for the Airports BU
Execute end-to-end marketing campaigns across multiple channels
Drive early intent lead generation and nurturing as a core outcome of campaigns
Own the campaign budget and manage any external agencies or vendors involved in campaign execution
Define Key Performance Indicators (KPIs) for each campaign and regularly report on results
Serve as the central point of coordination for Airports BU campaigns, liaising between multiple teams
Contribute to SITA’s position as a thought leader in airport technology
Stay abreast of Technology and B2B marketing best practices and bring fresh ideas to the team

Requirements

7+ years of experience in B2B marketing, with a significant focus on campaign management and demand generation
Experience in the technology sector is preferred – ideally in aviation/airport technology, telecom/IT, or a similar fast-paced B2B environment
Experience at or working with leading and innovative brands is a strong plus
Proven track record of planning and executing successful marketing campaigns that delivered measurable results
Experience in global or multi-region campaigns is highly desirable
Deep understanding of the B2B marketing funnel and modern demand generation strategies
Excellent project management skills to handle end-to-end campaign execution
Strong grasp of digital marketing channels and tools, including email marketing, SEO/SEM, social media, and web analytics
Exceptional communication and interpersonal skills
Creative and innovative thinking
Alignment with SITA’s core values
A degree in Marketing, Business, Communications (or a related field), or significant experience in a relevant role, supported by certifications in marketing

Nice to have

Experience in the technology sector is preferred – ideally in aviation/airport technology, telecom/IT
Experience at or working with leading and innovative brands is a strong plus
Experience in global or multi-region campaigns is highly desirable
Certifications in marketing (e.g., CIM, MBA, or digital marketing certifications)

What we offer

Flex Week: Work from home up to 2 days/week
Flex Day: Make your workday suit your life and plans
Flex-Location: Take up to 30 days a year to work from any location in the world
Employee Wellbeing: Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year
Champion Health - a personalized platform that supports a range of wellbeing needs
Professional Development: training platforms, including LinkedIn Learning
Competitive Benefits

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