Marketing Consultant Job at Goldfish Swim School

Job Description

The Marketing Consultant will be responsible for supporting new and existing schools in a given territory; sharing brand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing plans. The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS locations and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.

Job Responsibility

Onboard new locations in assigned territory
following tiered support protocols for checklists, calls, and site visits
Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions, offers, partnerships) necessary to capitalize on local marketing opportunities
Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing
Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success
Onboard, train, and monitor all franchisee social media channels in designated territory
auditing post frequency and ensuring brand standards while helping to drive engagement
Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their understanding of processes and programs and use of brand-approved materials
Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met
Assist with team projects as needed

Requirements

BA in Marketing, Public Relations, Communications, or related field
Minimum 3+ years marketing experience
franchise and/or field marketing experience highly preferred
Willing to travel up to 15% of the time
Embrace and be guided by the Core Values of the company

What we offer

Health insurance
Paid time off
Vision insurance
401(k)
401(k) matching
Dental insurance
Flexible work from home options available

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