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Marketing Compliance Manager

United Kingdom, London · Job Posted June 28, 2026
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Job Description

To ensure all marketing, advertising, and customer communications for both residential and business, are fully compliant with UK Advertising Standards Authority (ASA) rules, CAP Code guidelines, and relevant regulatory requirements (e.g., Ofcom). The role will safeguard the organisation from regulatory risk while enabling effective, clear, and competitive marketing messaging.

Job Responsibility

  • Campaign & Content Review: Review all marketing campaigns, promotional messaging, Press releases, Social Media and advertising creative prior to release
  • Ensure compliance with ASA/CAP Code, particularly in pricing claims, promotional claims
  • Approve, reject, or recommend amendments to ensure messages are accurate, clear, and not misleading
  • Regulatory Compliance: Act as the subject matter expert on ASA advertising standards and telecom-specific advertising rules
  • Propose and identify appropriate supporting evidence to substantiate marketing claims
  • Interpret and apply regulatory updates to ongoing and future campaigns
  • Maintain a compliance framework aligned with ASA and Ofcom requirements
  • Stakeholder Collaboration: Work closely with Marketing, Brand and Product teams to ensure compliance is embedded in campaign development
  • Provide clear, pragmatic guidance that balances compliance with commercial objectives
  • Support campaign planning by advising on compliant positioning and claims early in the process
  • Risk Management: Identify potential regulatory risks in marketing and advertising activities
  • Maintain an audit trail of approvals and decision-making processes
  • Manage responses to ASA complaints or investigations
  • Training & Governance: Develop and deliver training to marketing and commercial teams on ASA rules and best practice
  • Create and maintain internal guidelines, templates, and checklists for compliant advertising
  • Promote a culture of compliance and accountability across the organisation
  • Terms & Conditions Management: Draft, review, and approve promotional terms and conditions across marketing and sales collateral, ensuring they are clear, legally compliant, and aligned with ASA/CAP Code requirements
  • Ensure all customer-facing disclaimers, eligibility criteria, pricing conditions, and promotional limitations are accurately reflected across digital, print, broadcast, and partner channels
  • Work closely with Product and Commercial teams to ensure terms and conditions appropriately support marketing claims and reduce regulatory risk
  • Maintain standard templates and approval processes for promotional copy, disclaimers, and offer terms

Requirements

  • Strong knowledge of ASA/CAP Code and UK advertising regulations
  • Experience in telecoms, broadband, or a highly regulated industry preferred
  • Ability to interpret complex regulations and translate them into practical guidance
  • Excellent attention to detail and strong judgement
  • Confident stakeholder management and communication skills
  • Experience reviewing multi-channel campaigns (digital, broadcast, print)
  • A relevant qualification in law, marketing compliance, or regulatory affairs is desirable but not essential

What we offer

  • 25 days holiday, increasing by 1 day for each year of service up to 28 days
  • Birthday leave
  • Cycle to work scheme
  • Flexible WFH policy
  • Private Health Cover

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