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Marketing & Community Engagement Officer

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Avanti Homecare

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Location:
United Kingdom , Ilkeston, Ripley, Long Eaton

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Category:
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Contract Type:
Employment contract

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Salary:

30000.00 - 32000.00 GBP / Year
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Job Description:

This role is about understanding what matters to people locally, showing up consistently, and helping Avanti feel like a familiar, trusted presence rather than just another care provider. You’ll have the space to test ideas, learn what resonates, and shape how our brand shows up in each community.

Job Responsibility:

  • Develop and execute a targeted marketing strategy focused on generating leads for private homecare services
  • Set clear KPIs and marketing objectives aligned with business growth targets
  • Create and manage a marketing calendar
  • Build networks with local and regional online & offline press
  • Build and grow strong, visible branch-area communities
  • Build connections with local organisations
  • Attend and represent Avanti at community events
  • Organise small-scale local events or talks
  • Design or oversee the production of marketing materials
  • Ensure a consistent brand tone
  • Update and manage our company website
  • Run targeted social media campaigns
  • Explore opportunities in local online advertising
  • Regularly review and report on campaign effectiveness
  • Report monthly to the Chief Operating Officer

Requirements:

  • At least 2 years of proven experience in marketing and community outreach, ideally in a service-focused setting
  • Strong written and verbal communication skills
  • Confident using social media to build local visibility and engagement
  • A proactive self-starter with the confidence to act on new ideas
  • Comfortable attending public events and speaking with members of the community
  • Comfortable adapting to new platforms, tools, and trends
  • Confident in capturing high-quality, on-brand images using a smartphone
  • Keeps up to date with effective, evidence-led marketing approaches
  • Driving license and access to your own vehicle

Nice to have:

  • Understanding of the homecare or health & social care industry
  • Experience updating and managing content on WordPress websites
  • Design and video editing skills (e.g. Canva, Adobe Express, Photoshop) and knowledge of social media marketing tools
What we offer:
  • Opportunity to shape a brand from the ground up
  • Space to test ideas and make the role your own
  • Meaningful work helping people find life-changing care solutions
  • Supportive and friendly team culture
  • Annual pay reviews to keep salaries in line with inflation
  • Competitive salary
  • On-site parking
  • Travel expenses between any community events/engagement covered

Additional Information:

Job Posted:
February 07, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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