Marketing Communications Specialist

• Develop original B2B marketing content including articles, blog posts, social media content, and email campaigns that communicate brand value and industry leadership
• Identify compelling stories across the organization by gathering insights from internal teams, partners, and subject matter experts
• Translate business initiatives, partnerships, and client successes into clear, engaging narratives tailored for different audiences
• Create and manage content calendars for digital channels including LinkedIn, Instagram, blogs, and email newsletters
• Write and publish social media content that strengthens brand visibility and supports broader marketing campaigns
• Utilize publishing platforms and social media management tools to schedule, distribute, and optimize content across channels
• Develop and deploy email communications using email marketing platforms, ensuring messaging, formatting, and audience targeting are aligned with campaign goals
• Manage blog and website content using content management systems (CMS), ensuring content is accurate, up to date, and optimized for digital audiences
• Adapt messaging and tone of voice to suit different brands, audiences, and communication platforms
• Collaborate with marketing, brand, and business development teams to support campaigns, announcements, and thought leadership initiatives
• Ensure all communications align with brand guidelines and maintain consistency across multiple brands and channels
• Work with creative and design teams to develop supporting visual content that enhances storytelling and engagement
• Review performance data and analytics across social media, email, and digital platforms to assess content effectiveness
• Translate insights and engagement metrics into recommendations that refine messaging, improve content performance, and strengthen overall marketing strategy
• Manage multiple projects simultaneously, coordinating timelines, stakeholders, and deliverables to ensure marketing initiatives are executed effectively

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 3–6 years of experience in marketing communications, content marketing, or editorial roles within a B2B organization
• Demonstrated experience developing original content including articles, blog posts, social media content, and marketing campaigns
• Strong storytelling ability with experience identifying the narrative “hook” and translating complex topics into compelling content
• Experience managing and publishing content across digital platforms including LinkedIn, Instagram, email campaigns, and blogs
• Ability to adapt tone of voice and messaging for different brands, audiences, and communication channels
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Experience with marketing and publishing tools such as social media management platforms, CMS tools, Canva, and email marketing platforms preferred

Agency experience or experience supporting multiple brands is a plus