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To execute marketing communication activities, adapting global content locally and ensuring consistency in messaging, tone and brand identity.
Job Responsibility:
Contribute to Customer & content management (CCM2.0)planning, creating, and coordinating the brand and commercial communication content part
Ensure that contents are supporting CCM 2.0 exploration for use case and future rollout
Contribute to achieving the sales goal for digital channels such as Tmall
Contribute to the penetration in white areas with digital content strategy
Secure the red thread of all marketing communication consistently across channels in the local market
Contribute to the integrated process for marketing communication development by proactively working with Communications team and Digital team, to secure one voice in the market, and maximize the business and consumer impact in CCM programme and commercial launch campaigns
Actively cooperate with all key stakeholders within commercial, marketing team and beyond to secure integration, common focus and maximize impact
Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
Requirements:
Broad knowledge of IKEA concept, brand objectives, values and vision
Broad knowledge of IKEA tools, processes and cycles
Broad knowledge of Digital Marketing including 1:1 marketing
Deep knowledge of Marketing Communication strategy in Retail
Deep knowledge of the Marketing creative and content production process (on and offline)
Broad knowledge of Marketing Technology
Deep knowledge of Ecommerce
Broad knowledge of media strategy in omnichannel environment
Broad knowledge of Life at Home and Home Furnishing
Broad knowledge of Group strategies, priorities and business planning process
Good knowledge of change management methods and tools as well as stakeholder management
Broad knowledge of the IKEA multichannel reality and online customer behaviors
Passionate about discovering new ways to engage with media and bring stories to life
Motivated by living the IKEA culture and values
Motivated by increasing customer value, and thinking customer first
Energized by contributing to overall success and results through collaboration and effective communication
Passionate about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trends