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Company Overview: Built on a solid, family foundation, we've been building homes across the United States for more than 25 years, but our history started way before that in the 1600s with an English builder named George Beazer. Nine generations later, the Beazer family and name continues to stand for quality homebuilding, craftsmanship, and innovation. Our focus is on individual communities. We strategically build each community to be near places that our customers care about, so that a home is more than a house. Job Summary: The Marketing Communications Specialist is responsible for developing and executing internal and external communication strategies to support Beazer Homes brand, customer engagement, and corporate messaging. This role involves content creation, public relations, social media management, and coordination with various teams to ensure clear and consistent messaging.
Job Responsibility
Develop and manage communication materials, including newsletters, press releases, email campaigns, and website content
Ensure messaging aligns with the company’s brand, values, and business objectives
Assist in the development of corporate presentations, reports, and executive messaging
Serve as a liaison between the company and media outlets, responding to inquiries and coordinating interviews
Monitor media coverage and manage crisis communication when necessary
Develop and execute social media campaigns to promote new home communities, events, and corporate initiatives
Collaborate with the marketing team to create promotional materials, including brochures, blog posts, and video content
Support event planning and community outreach efforts to enhance brand visibility
Ensure brand consistency across all communication platforms
Utilize Canva to draft, design, and edit high-quality communications materials, presentations, and marketing assets
Capture, edit, and produce engaging video content for internal communications, events, and digital campaigns
Support monthly town halls, including presentation development, logistics coordination, and partnering with IT to ensure seamless technical execution
Support leadership events through logistics planning, vendor coordination, and on-site execution
Coordinate employee engagement event logistics for Marketing team and HQ employees, including planning, vendor coordination, scheduling, and on-site execution
Support management of the company store, including inventory tracking, ordering, and administrative operations
Develop and maintain monthly snapshot reports to support metrics tracking and communications performance reporting
Performs other duties as assigned
Requirements
Bachelor’s degree in Communications, Public Relations, Marketing, or a related field
2-5 years of experience in corporate communications, PR, or marketing, preferably in real estate or homebuilding
Proficiency in content management systems (CMS), email marketing platforms, and design tools (e.g., Canva, Adobe Creative Suite) is a plus
Experience with media relations and public speaking is a plus
Excellent writing, editing, and storytelling skills
Strong knowledge of social media platforms and digital marketing strategies
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Proficiency with MS Office, including Outlook, Word, Excel, Teams, and PowerPoint