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Marketing Communications Operations Leader

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Myticas Consulting

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Location:
United States , Grand Rapids

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Category:
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Salary:

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Job Responsibility:

  • Analyze existing workflows to identify inefficiencies, bottlenecks, or areas for improvement, and implement standardized solutions (automation, AI, templates, etc.) to enhance productivity, agility and scalability
  • Establish and enforce standard operating procedures (SOPs) to ensure consistency and quality across all communication activities
  • Help organize and deliver training sessions on new processes, technologies, and best practices
  • Orchestrate intake, prioritization, and project management for major initiatives, optimizes resource allocation, and maintains standards such as SLAs, templates, and crisis playbooks
  • Standardize and centralize work requests so scope, context and required assets are captured consistently at submission
  • Build and mentor a high-performing, forward-thinking team that embraces innovation, learning and continuous improvement
  • Collaborate with cross-functional teams to align processes with broader organizational goals and ensure smooth handoffs between marketing, sales, and other departments
  • Work closely with Brand Comm leadership to establish priorities that achieve business objectives
  • Encourage knowledge sharing and teamwork, as well as support efforts to upskill staff and close skill gaps
  • Build systems that provide visibility into work status and progress for business partners and provide stakeholders transparency into why work is prioritized and resourced as it is
  • Support change management, helping teams adopt new tools, systems, processes, and governance models that improve operational maturity
  • Build dashboards and reports that measure operational performance (alignment to strategy, timeliness, capacity, work quality, progress) and connect operational improvements to business metrics
  • Assist BE+C leaders in driving stronger performance and unlock root cause when results stall
  • Partner with BE+C leaders, corporate analytics, digital experiences and other partners to deliver the measurement roadmap vision
  • Serve as an analytics expert across BE+C and build analytics capabilities that transform data into actionable insights
  • Analyze marketing data to uncover trends, insights, and opportunities for optimization, presenting findings and recommendations to BE+C leadership
  • Collaborate with data and analytics teams to define measurement frameworks and ensure marketing activities are tracked effectively
  • Lead the marketing technology roadmap –guiding investment decisions, governing platform usage, and ensuring teams are fully equipped to leverage tools effectively
  • Develop and govern rules, automations and AI-assisted capabilities that reduce administrative work
  • Stay updated with industry trends, emerging technologies and product releases for marketing automation platforms to apply new features and best practices
  • Ensure the integrity, accuracy, and cleanliness of marketing databases through regular audits, data hygiene practices, and integration

Requirements:

  • Has an estimated 8–10 years of relevant business and marketing operations experience
  • Is comfortable working with senior stakeholders, improving end-to-end workflows, and helping shape operating models rather than simply following them

Additional Information:

Job Posted:
May 13, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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