Marketing Communications Operations Leader Job at Myticas Consulting (Grand Rapids)

Job Responsibility

Analyze existing workflows to identify inefficiencies, bottlenecks, or areas for improvement, and implement standardized solutions (automation, AI, templates, etc.) to enhance productivity, agility and scalability
Establish and enforce standard operating procedures (SOPs) to ensure consistency and quality across all communication activities
Help organize and deliver training sessions on new processes, technologies, and best practices
Orchestrate intake, prioritization, and project management for major initiatives, optimizes resource allocation, and maintains standards such as SLAs, templates, and crisis playbooks
Standardize and centralize work requests so scope, context and required assets are captured consistently at submission
Build and mentor a high-performing, forward-thinking team that embraces innovation, learning and continuous improvement
Collaborate with cross-functional teams to align processes with broader organizational goals and ensure smooth handoffs between marketing, sales, and other departments
Work closely with Brand Comm leadership to establish priorities that achieve business objectives
Encourage knowledge sharing and teamwork, as well as support efforts to upskill staff and close skill gaps
Build systems that provide visibility into work status and progress for business partners and provide stakeholders transparency into why work is prioritized and resourced as it is
Support change management, helping teams adopt new tools, systems, processes, and governance models that improve operational maturity
Build dashboards and reports that measure operational performance (alignment to strategy, timeliness, capacity, work quality, progress) and connect operational improvements to business metrics
Assist BE+C leaders in driving stronger performance and unlock root cause when results stall
Partner with BE+C leaders, corporate analytics, digital experiences and other partners to deliver the measurement roadmap vision
Serve as an analytics expert across BE+C and build analytics capabilities that transform data into actionable insights
Analyze marketing data to uncover trends, insights, and opportunities for optimization, presenting findings and recommendations to BE+C leadership
Collaborate with data and analytics teams to define measurement frameworks and ensure marketing activities are tracked effectively
Lead the marketing technology roadmap –guiding investment decisions, governing platform usage, and ensuring teams are fully equipped to leverage tools effectively
Develop and govern rules, automations and AI-assisted capabilities that reduce administrative work
Stay updated with industry trends, emerging technologies and product releases for marketing automation platforms to apply new features and best practices
Ensure the integrity, accuracy, and cleanliness of marketing databases through regular audits, data hygiene practices, and integration

Requirements

Has an estimated 8–10 years of relevant business and marketing operations experience
Is comfortable working with senior stakeholders, improving end-to-end workflows, and helping shape operating models rather than simply following them

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Marketing Communications Operations Leader

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