Marketing Communications Manager Job at Marriott Bonvoy (Balikpapan)

Job Description

Where timeless classics are woven with modern details. Where business meets pleasure. Where even when travelers are global, they can experience the local. As a member of the team, you will become part of our united Four Points by Sheraton community where everyone is welcome, we support each other, and every hotel matters. We provide exactly what guests need in an uncomplicated way. If you are seeking opportunities to put guests at ease in a friendly, genuine and approachable environment, join our team. In joining Four Points, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Job Responsibility

Completing marketing plan for property
Manages all e-commerce opportunities
Develops a good working relationship with tourism bureaus and community leaders
Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy
Maintains, updates, and manages all web sites
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings
Develops brochure and property collateral materials
Participates in all property imaging work (e.g., signage)
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports
Ensures consistent marketing message is communicated in all advertising and collateral efforts
Manages marketing budget throughout year
Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning
Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising
Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding
Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property
Evaluates new marketing opportunities for the property
Ensures property is represented on all quality internet sites that have the potential of providing business
Works closely with respective Convention Bureaus and Chambers of Tourism
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports
Develops strategic marketing plan for property, includes group, leisure and local efforts
Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property
Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate
Works with media buyer to plan and execute advertising
Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites
Assists property with materials, tracking/analysis and presentations to owners
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed
Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.)
Ensures that property is following all corporate marketing guidelines
Approves all invoicing through MarrCom office

Requirements

High school diploma or GED
2 years experience in the sales and marketing or related professional area
OR 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
no work experience required

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Marketing Communications Manager

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