Marketing Communications Manager, IKEA

IKEA

Location:
Serbia, Beograd

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

You’ll lead our Marketing Communications Team – the storytellers and content creators behind how people experience the IKEA brand in South East Europe. Together, you'll shape and deliver our marketing communications strategy and bring our business plans to life in a way that’s consistent, relevant, and uniquely IKEA.

Job Responsibility:

Lead and inspire the Marketing Communications Team – bringing out the best in people while developing their talents
Create and execute a holistic marketing communications strategy across all our channels and markets
Collaborate with internal and external partners to ensure strong, integrated campaigns with one clear IKEA voice
Be the go-to for content planning and briefing with our content hub, and manage agency relationships to make sure every project delivers value
Monitor campaign performance, gather insights, and translate them into actions for constant improvement
Work closely with the Country Marketing Manager and other leaders to deliver to shared business goals
Stay connected to what matters to the many people at home – and bring those insights into how we communicate our offer
Promote a culture of creativity, openness, and collaboration – always grounded in our IKEA values

Requirements:

You are a natural leader who inspires through words and actions – someone who builds strong, trustful relationships and thrives in a team setting
Your passion for storytelling, content, and brand building shines through in everything you do
You have a strong track record in developing integrated marketing communications across multiple channels – always keeping the customer at the heart of your message
You’ve worked in Marketing Communications for at least 10 years, with 5+ years of leadership experience, ideally in a multichannel retail environment
You have solid experience in planning, driving output, and measuring performance – both business and people – and using that knowledge to move things forward
You know how to translate insights into impactful campaigns and measure what works – and what can work even better next time
You bring experience from the retail world and are energized by working in a fast-paced, always-evolving environment where no two days look the same
You’re fluent in English – both spoken and written – and know how to express yourself in a clear and engaging way

What we offer:

Be yourself, with us - We’re big on togetherness, and even bigger on being you. Your voice matters here – your ideas, your energy, your unique way of seeing the world. You’ll work in a team that supports and inspires
Office or home? A bit of both - We mix working from the office with the option to work from home. While we still spend time together on-site, there's flexibility to spend part of your week working from the comfort of your home
A workplace that cares - Your well-being is important to us. That’s why you’ll have access to a private health insurance plan, life insurance, and 24/7 professional support for anything from emotional challenges to legal or financial advice
Let’s grow – together - At IKEA, success is shared. Our One IKEA Bonus program celebrates team results – because great things happen when we all move in the same direction
Furnish your life with us - Need a new wardrobe? Sofa? Kitchen? As an IKEA co-worker, you’ll enjoy a discount on our products – so you can bring that IKEA feeling into every room of your home
Your journey, your direction - Curious about new roles, new departments, even new countries? We make internal mobility a real thing – with plenty of learning opportunities and career paths to explore. You don’t have to leave IKEA to grow

Additional Information:

Job Posted:
July 08, 2025

Expiration:
July 21, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Marketing Communications Manager

IKEA

Location:Serbia, Beograd

Category:-

Contract Type:Not provided