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The Marketing & Communications Manager will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning. Your role will encompass creating impactful events and activations, enhancing customer satisfaction, and positioning the property as a luxury destination.
Job Responsibility:
Formulate communications and media calendar for each revenue stream
Responsible for consistently creating positive and relevant news to drive PR value from earned local and global channels
Work to enhance the brand image of each venue through reviewing all communications materials
Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets
Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders
Source and collaborate with relevant partners and suppliers to create unique guest experiences and events
Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising
Host and entertain media, bloggers, content creators and influencers to drive positive coverage
Drive the marketing and promotion of hotel-led events held at the complex
Monitor and analyze the performance of communications campaigns and prepare regular reports
Conduct market research to identify consumer preferences, market trends, and competitive landscapes
Analyze data from various platforms to provide informed proposal to meet commercial and business goals
Review competitors to create in-depth communications strategies
Proactively initiate partnerships drive business synergy and reduce costs
Host prolific partners and industry players for continual engagement
Seek relevant brands for co-branded guest experiences
Monitor and maintain budget for all communications campaigns
Responsible to gathering scope and costs for budgeted items related to marketing communications
Manage and allocate the communications budget effectively
Plan and prepare for annual budget submission and presentation
Comply with hotel and department policies and procedures at all times
Assist with any other Sales & Marketing projects as requested
Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
Recommend new technologies to drive usage of advanced technological tools