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Fortum is looking for a creative storyteller and content creator to shape Fortum’s voice towards our customers in Sweden. You’ll lead the creation of digital-first communications that resonate with our customers and elevate Fortum’s presence in Sweden. This includes planning and executing integrated campaigns, expanding our English-language marketing, and contributing to regional initiatives.
Job Responsibility:
Define and execute the marketing and communications strategy for prioritized B2B customer segments
Create and manage high-quality content in Swedish and English, including thought leadership, articles, whitepapers, videos, infographics, and social media content
Develop and run integrated campaigns, using Account-Based Marketing where relevant
Localize and adapt regional content and lead the planning of local events, webinars, and other initiatives to the Swedish market
Leverage marketing tools for continuous improvement by using our CRM, marketing automation platforms, CMS (preferably Drupal), Adobe Creative Suite, video editing software and social media analytics
Requirements:
Exceptional storytelling and writing skills in both Swedish and English
Hands-on experience creating digital content in multiple formats (e.g. video, visuals, written)
High proficiency with modern marketing and design tools such as Adobe Creative Suite, video editing software, CMS systems and marketing automation platforms
Ability to adopt new digital tools to bring ideas to life and optimize campaigns
Strong understanding of digital channels – social media, web, email, events – and how to adapt messaging for each
Solid background in B2B marketing communications (~3–5 years of experience expected)
Strong stakeholder management and collaboration skills in a cross-functional, international setting
Self-driven, organized, and comfortable managing multiple projects
Complete fluency and confidence in spoken and written Swedish and English
Nice to have:
Experience in the energy or industrial sector
Familiarity with enterprise buyer journeys or account-based marketing