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Launched in Autumn 2024, Unit M exists to unlock the University's full potential as one of the North of England's largest innovation assets by making the University's world class research, innovation capabilities and talent more accessible to all. It's remit is to accelerate the development of a global competitive, inclusive and impactful innovation ecosystem - from ideation and research translation, start up and scale up support, place making, talent and skills, community building and more - which systematically breaking down barriers to the flow of ideas between the University and its partners. Unit M is expected to attract, generate and mobilise significant external funding - from industry, investors, philanthropy and public sources - to sustain and scale innovation activity and create new, sustainable funding streams.
Job Responsibility
Lead the development and delivery of the strategic marketing and communications plan for SMMC, ensuring alignment to programme objectives and long-term ambitions
Define audience, messaging and channel strategy, establishing clear objectives, success measures and evaluation approaches
Position SMMC as a flagship innovation and scale-up destination, building a compelling profile and communicating its regional and national impact
Own and shape the SMMC narrative across a complex programme environment, translating technical and research activity into clear, engaging communications
Lead the planning and delivery of integrated communications and marketing campaigns, ensuring coordinated delivery to agreed timescales and budgets
Provide strategic oversight of digital, media, content and event communications activity, ensuring consistent and effective engagement
Build and maintain influential relationships across internal and external stakeholders, acting as a senior communications representative and trusted adviser
Lead external agency and supplier relationships and report on communications performance and impact, ensuring high-quality delivery and value for money
Requirements
Educated to degree level, with a relevant qualification in marketing or communications, or equivalent professional experience
Significant experience designing and delivering strategic marketing and communications programmes within complex, multi-stakeholder environments
Proven ability to influence senior leaders and build effective relationships across organisational boundaries
Demonstrated ability to translate complex or technical information into clear, compelling and audience-appropriate communications
Strong leadership capability, including experience of leading teams and developing staff performance
Excellent written and verbal communication skills, with confidence operating in high-profile and politically sensitive environments
What we offer
29 days annual leave, plus bank holidays and December closure days
Generous pension scheme
Flexible and hybrid working
Access to a wide range of staff benefits, including discounts, wellbeing support, and development programmes