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The Marketing Communications Manager is an individual contribute role focused on executing and optimizing both digital and offline marketing operations in close collaboration with Sales, Applications, and regional marketing teams aligned with sales objectives and global strategy. This role is ideal for a high-performing marketing professional who has demonstrated strong leadership through project ownership, cross-functional collaboration, and influence in a matrix organization. Initially focused on Taiwan, the scope may expand over time to support direct sales and distributor marketing activities across SEA and Australia, based on capability, performance, and business needs.
Job Responsibility:
Develop integrated marketing communication plans (digital and offline) for assigned territories, ensuring alignment with local sales objectives, strategy, and product roadmaps
Own and execute the full program lifecycle—from planning and coordination to post-campaign reporting. Key activities include managing events, campaigns, webinars, and local activations
Adapt and localize global and regional marketing programs for the assigned markets, ensuring cultural relevance and executional effectiveness
As the project leader: lead key cross-functional marketing initiatives, serving as the primary project owner who mobilizes and collaborates with Sales, Applications, Product, and regional teams to deliver on the objectives
Work closely with Global Marketing, Global Marketing Operations, Business Development, and Product Management teams as needed, to align regional marketing execution with global priorities, product roadmaps, and business initiatives
Manage relationships with external vendors, agencies, and partners to ensure seamless collaboration
Enable distributor marketing effectiveness by co-creating plans and providing support to channel partners
Track, analyze, and report on marketing performance metrics (MQLs, pipeline contribution, ROI) to measure effectiveness and identify opportunities for continuous improvement in execution quality and processes
Support SEA and Australia countries over time, including: Direct sales marketing support
Distributor marketing enablement and coordination
Continuously improve execution quality, processes, and stakeholder communication
Requirements:
5–8 years of B2B marketing experience, preferably in field marketing or marketing communications
Proven experience in both digital marketing and offline/event marketing operations
Experience supporting or collaborating with non-China markets using English is strongly preferred
Bachelor’s degree required
advanced degree is a plus
Mandarin Chinese (Taiwan): Native
English: Advanced business level (spoken and written)
Ability to work confidently with regional and global stakeholders in English
Strong project leadership and execution capability
Excellent cross-functional communication and stakeholder management skills
Ability to lead initiatives without formal authority
Structured, detail-oriented, and reliable in delivery
Comfortable working in a regional, matrix organization
Growth mindset with the ability to take on increasing responsibility in a regional, matrix environment