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As the Marketing Communications Lead, you will be responsible for driving the strategy, development, and flawless execution of Vodafone's brand and communication initiatives across all channels. You will act as a key guardian of the Vodafone brand, ensuring that every customer-facing message reflects our identity, values, and purpose with consistency and excellence.
Job Responsibility:
Be a brand Guardian ensuring strict execution of Vodafone brand guidelines in all ATL and trade marketing comms
Ensure that all communications are based on insights analytics in full cooperation with product/service owners, marketing research
Completes creative brief 'ONE Brief One Response' and closely briefs the creative agency for the best end results
Cross function collaboration within the brand team and other internal stakeholders product teams/PR/HR/Cops to ensure brand and communications consistency across channels
Execute all strategic and tactical Communication as per roadmap
Delivers 360 campaigns
Analyse campaign tracking reports ensuring relevant data to keep high campaign performance
Screen and localise best cases from other opco's to locally relevant adaptations for maximum efficiencies and brand results
Drive cost efficiency through managing and analysing costs of all communications throughout the year
Requirements:
Strong Communication and Creative Skills
Excellent written and spoken communication skills
Up to date with the latest trends and best practices in online marketing and measurement
Excellent organizational, time management and presentation skills
Bachelor's degree
Knowledge of Google Ads, META, Social media platforms
Nice to have:
Digital Marketing Certifications are an advantage
What we offer:
All Necessary Devices: From laptops to mobile devices
Health & Life Insurance
Additional Compensation Based on Performance
Private Pension
And More: diverse range of additional benefits that enhance your work-life balance, support your personal growth, and enrich your overall experience with us