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well-known foreign company producing light source components
Job Responsibility:
Pull and interpret demand from the business, corporate marketing and sales leaders and other key stakeholders and turn it into effective work streams, marketing promotion projects
Drives the development of business promotion activities in accordance with objectives and budget including campaigns and creative approach to be taken via working in collaboration with internal partners
Manage details and schedules for the creation and implementation of marketing campaign deliverables, ensuring high-quality results and on-time delivery
Managing external agency partners and vendors
Drive development of marketing assets to support new product launches of business lines, including but not limited to web banners, print ads, landing pages, email content, sales tools
Collaborate with corporate marketing to initiate planning that leads to execution of MarCom activities
Proactively and consistently communicate Marcom’s status to all levels of the organization for alignment
Significantly improve leads generation, assignment, qualification, nurturing, and opportunity creation based on leads generated by marketing activities.
Requirements:
Bachelor’s degree in marketing, Business / Administration or Industrial automation
In minimum 5 years + experience of working as marcom specialist
Online/office marketing experiences are mandatory