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This role focuses on driving the marketing excellence for specific product categories. Reporting to the Brand Marketing Director, you will join a team of passionate outdoor enthusiasts and marketing experts who are redefining what a premium sports brand looks like in the modern age.
Job Responsibility:
Product Marketing: Translate technical innovation into compelling consumer-facing stories
Campaign Orchestration: Design and execute 360-degree brand campaigns that bridge performance and lifestyle
Market Positioning: Analyze market trends to ensure the brand remains the undisputed leader in its categories
Cross-functional Synergy: Work closely with commercial and product teams to ensure a unified brand presence
Requirements:
6+ years of brand marketing experience
Direct experience in the Sports/Outdoor industry is preferred
We also highly value candidates from Premium Fashion or Beauty backgrounds with a strong sense of aesthetics
A strategic thinker who is also hands-on in execution
A genuine interest in outdoor sports or an active lifestyle is a significant plus
Nice to have:
Direct experience in the Sports/Outdoor industry is preferred
A genuine interest in outdoor sports or an active lifestyle is a significant plus