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Marketing Communication & Digital Marketing Specialist 2 will support global digital marketing initiatives with a strong focus on website management, digital content creation, SEO/SEM optimization, and campaign execution. The role involves designing and optimizing web pages, supporting product launches, creating social and digital assets, coordinating projects, and collaborating with global and regional marketing teams. This position suits a creative, detail-oriented professional who thrives in a fast-paced, collaborative environment and is eager to grow across the digital marketing landscape.
Job Responsibility:
Prepare legacy webpages for migration and optimization on the main corporate website
Design new and updated webpage layouts and visual mockups using approved design systems
Support product launches and sustaining campaigns through web and digital assets
Coordinate with regional teams to ensure content approvals and timely handoffs
Ensure accessibility compliance and consistent user experience across devices
Conduct keyword research for SEO, GEO, and SEM optimization
Monitor, analyze, and report SEM campaign performance
Create digital content for social media, including videos, shorts, banners, and ads
Manage web-related requests and project tracking using Jira
Follow up on task progress and communicate status updates
Perform additional related duties as required
Requirements:
2- 4 years of hands-on experience in digital marketing or web design
Experience managing and designing websites within a CMS environment
Exposure to SEO, SEM campaigns, and performance tracking
Experience creating multi-channel digital campaign assets
Prior experience in regulated industries such as healthcare, medical devices, financial services, or B2B environments is preferred
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
Ability to work on-site in Irvine, California, 4 days per week
Knowledge of HTML/CSS and digital accessibility standards is a plus
Ability to adapt designs for different digital platforms
Strong attention to detail and ability to meet deadlines independently
Nice to have:
Knowledge of HTML/CSS and digital accessibility standards is a plus
Prior experience in regulated industries such as healthcare, medical devices, financial services, or B2B environments is preferred