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This role will take strategic ownership of Learning Curve Group’s marketing automation and growth infrastructure, making a critical contribution to learner recruitment, commercial performance and long term growth. The Marketing Automation & Growth Manager will lead the strategy, development and day to day optimisation of marketing automation and growth infrastructure across Learning Curve Group. This is a hands on, strategic role focused on designing, implementing and continuously improving end-to-end automated journeys across multiple audiences, channels and product areas. You will ensure automation supports timely, relevant and consistent engagement throughout the learner and stakeholder journey.
Job Responsibility:
Take strategic ownership of all marketing automation across Learning Curve Group
Define and deliver a clear automation roadmap aligned to business growth and learner recruitment goals
Act as the internal subject matter expert and decisionmaker for Marketing Cloud and Apollo
Lead the implementation, configuration and ongoing optimisation of Marketing Cloud
Design and manage end-to-end automated lifecycle journeys
Build and maintain segmentation, data models and triggers
Ensure best practice across deliverability, consent, data hygiene and regulatory compliance
Own and manage the use of Apollo to support outbound growth activity
Design scalable prospecting, sequencing and data enrichment approaches
Work closely with sales and employer engagement teams
Use marketing automation to directly support learner recruitment, employer engagement and partner growth
Define clear success measures and continuously optimise automated journeys
Work closely with analytics, CRM and paid media teams
Identify opportunities to test, learn and scale new automation led growth initiatives
Partner with marketing, sales, admissions and employer engagement teams
Translate commercial objectives into practical, effective automated journeys
Provide guidance, documentation and best practice support for wider teams
Manage agencies or platform partners where required
Requirements:
Proven experience in a senior marketing automation or growth focused role
Hands on experience using Marketing Cloud
Hands on experience using Apollo
Strong understanding of lifecycle marketing, segmentation and journey design
Experience working closely with CRM, sales and data teams
Commercial mindset, with a clear focus on impact, performance and outcomes
Nice to have:
Experience within education, training, B2B, B2C or regulated environments
Experience scaling marketing automation across multiple products or audiences
Strong understanding of data models, attribution and performance reporting
What we offer:
26 days annual leave + Bank Holidays
Buy & Sell an additional 5 days each year
Length of service annual leave increments starting at 2 years
Healthcare Scheme
Tech Scheme
Ikea Scheme
Cycle to work Scheme
Paid Volunteer day each year
Early Finish Fridays on the last Friday of every month
Student / Teacher Discount
Uniform
Electric Car charging points (Head Office)
Free fruit, Coffee and Tea (Head Office)
Onsite Shower (Head Office)
Prayer room on request or list of nearest available places of worship (Head Office)