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Marketing Cloud Manager

learningcurvegroup.co.uk Logo

Learning Curve Group

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Location:
United Kingdom , Durham

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Category:
-

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Contract Type:
Not provided

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Salary:

40000.00 - 45000.00 GBP / Year

Job Description:

This role will take strategic ownership of Learning Curve Group’s marketing automation and growth infrastructure, making a critical contribution to learner recruitment, commercial performance and long term growth. The Marketing Automation & Growth Manager will lead the strategy, development and day to day optimisation of marketing automation and growth infrastructure across Learning Curve Group. This is a hands on, strategic role focused on designing, implementing and continuously improving end-to-end automated journeys across multiple audiences, channels and product areas. You will ensure automation supports timely, relevant and consistent engagement throughout the learner and stakeholder journey.

Job Responsibility:

  • Take strategic ownership of all marketing automation across Learning Curve Group
  • Define and deliver a clear automation roadmap aligned to business growth and learner recruitment goals
  • Act as the internal subject matter expert and decisionmaker for Marketing Cloud and Apollo
  • Lead the implementation, configuration and ongoing optimisation of Marketing Cloud
  • Design and manage end-to-end automated lifecycle journeys
  • Build and maintain segmentation, data models and triggers
  • Ensure best practice across deliverability, consent, data hygiene and regulatory compliance
  • Own and manage the use of Apollo to support outbound growth activity
  • Design scalable prospecting, sequencing and data enrichment approaches
  • Work closely with sales and employer engagement teams
  • Use marketing automation to directly support learner recruitment, employer engagement and partner growth
  • Define clear success measures and continuously optimise automated journeys
  • Work closely with analytics, CRM and paid media teams
  • Identify opportunities to test, learn and scale new automation led growth initiatives
  • Partner with marketing, sales, admissions and employer engagement teams
  • Translate commercial objectives into practical, effective automated journeys
  • Provide guidance, documentation and best practice support for wider teams
  • Manage agencies or platform partners where required

Requirements:

  • Proven experience in a senior marketing automation or growth focused role
  • Hands on experience using Marketing Cloud
  • Hands on experience using Apollo
  • Strong understanding of lifecycle marketing, segmentation and journey design
  • Experience working closely with CRM, sales and data teams
  • Commercial mindset, with a clear focus on impact, performance and outcomes

Nice to have:

  • Experience within education, training, B2B, B2C or regulated environments
  • Experience scaling marketing automation across multiple products or audiences
  • Strong understanding of data models, attribution and performance reporting
What we offer:
  • 26 days annual leave + Bank Holidays
  • Buy & Sell an additional 5 days each year
  • Length of service annual leave increments starting at 2 years
  • Healthcare Scheme
  • Tech Scheme
  • Ikea Scheme
  • Cycle to work Scheme
  • Paid Volunteer day each year
  • Early Finish Fridays on the last Friday of every month
  • Student / Teacher Discount
  • Uniform
  • Electric Car charging points (Head Office)
  • Free fruit, Coffee and Tea (Head Office)
  • Onsite Shower (Head Office)
  • Prayer room on request or list of nearest available places of worship (Head Office)
  • Additional 10 days paid leave for Reservists

Additional Information:

Job Posted:
March 04, 2026

Expiration:
March 06, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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