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Barclays Logo Barclays · IT - Software Development

Marketing Cloud Email Developer

India, Pune · Job Posted March 19, 2026
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Job Description

The "Marketing Cloud Email Developer" will be responsible for deploying email and SMS via our SFMC tool. You will be responsible for working with key stakeholders both within and outside the MarTech organization to capture requirements and delivery timelines to build email and SMS communications, enhancements, and new capabilities. To design, develop and improve software, utilising various engineering methodologies, that provides business, platform, and technology capabilities for our customers and colleagues.

Job Responsibility

  • Design and develop Email and SMS notifications using Salesforce Marketing Cloud Application
  • Build Email and SMS templates within Marketing Cloud, including QA
  • Responsible for migration of campaigns and development into SFMC email and mobile channels
  • Establish operating model for deploying email and SMS to ensure adherence to defined SLAs, partner deadlines, and controls
  • Implement Journey Builder solutions for capturing Customer Journey using Salesforce Marketing Cloud application
  • Provide leadership/guidance to program teams on the end-to-end customer journey across products and platforms
  • Development and delivery of high-quality software solutions
  • Cross-functional collaboration with product managers, designers, and other engineers
  • Collaboration with peers, participate in code reviews
  • Stay informed of industry technology trends and innovations
  • Adherence to secure coding practices
  • Implementation of effective unit testing practices

Requirements

  • Certified Salesforce Marketing Cloud Specialist
  • Certified Salesforce Certified Marketing Cloud Developer
  • Certified Salesforce Certified Marketing Cloud Consultant
  • Good experience building and deploying Marketing Communications and email/SMS templates via the SFMC tool
  • AmpScript, SSJS, SQL expertise, HTML, CSS coding – Ability to create responsive Email templates
  • Experience with SFMC development tasks (building email templates, content blocks, journey building)
  • Ability to adhere to SLAs, manage capacity accordingly, and partner with stakeholders to effectively manage marketing communications
  • Experience with the Salesforce suite of products with particular focus on Marketing Cloud
  • Experience in Marketing Operations/Marketing Execution
  • Familiarity within the Financial Industry
  • Excellent communications skills, ability to build rapport while holding others accountable for their deliverables

Nice to have

  • Java, API’s
  • Financial Services/Banking domain experience

What we offer

  • Competitive holiday allowance
  • Life assurance
  • Private medical care
  • Pension contribution
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