Marketing & Channel Lead - Loyalty Job at Vodafone (İstanbul)

Job Description

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Job Responsibility

As a member of RedZone Squad
own the end-to-end loyalty strategy across all Consumer Business Unit segments (Red, Youth, Seniors, POME, Mass, fixed), ensuring alignment with Vodafone Turkey’s inflow vision & goals
Lead the development, execution and continuous optimization of Vodafone’s loyalty proposition and benefits ecosystem, ensuring a competitive and differentiated customer value proposition
Require range of skills from market and customer research/insight, shaping and strategizing all paid & owned marketing communications around customers’ demand space and ensuring all campaigns, offers and customer journeys are launched accurately, on time with best-in-class customer experience standards
Manage and optimize visibility placements within Vodafone Yanımda (e.g. Happy) to maximize awareness, engagement and benefit utilization across target segments
Identify key opportunities and innovative loyalty projects through data analysis, always on competition benchmarks, extensive market research
moreover presentation and demonstration ability to influence key stakeholders & partners up to including board level decision makers is also expected
Monitor and improve loyalty performance through a data-driven approach, tracking key metrics including benefit usage, commercial impact, customer & frontline awareness of benefits, A&R budget, NPS (Promoter/Detractor ratios) and digital funnel performance
Be flexible on taking responsibility of other roles (product, CX/UX etc.) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality “Modern Marketing” perspective
Brief & lead go-to-market and 360 communication plans working with Brand Strategy, Digital Marketing, Digital Assets, Partnership, Trade Marketing and Media & Performans Marketing teams
Use data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand customers' behavioral patterns and identify the target audience profile segments
Formulate hypotheses to construct and execute A/B tests in order to maintain a deep understanding of customer needs. Manage techinal groomings to build up new digital journeys & partnership methods if needed. Explore and develop innovative loyalty mechanisms, digital capabilities, partnerships and new engagement models to continuously evolve Vodafone’s loyalty proposition

Requirements

BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
Has strong strategic thinking with the ability to translate business objectives into customer-centric loyalty initiatives
Highly analytical with experience in performance management, customer segmentation, funnel analysis and KPI tracking
Comfortable working with excel models & large datasets and deriving actionable insights from customer behavior and commercial performance
Curious, proactive and eager to challenge the status quo by testing new ideas, partnerships and engagement models
Flexible mind set to adapt to a constantly changing business field, and good at handling ambiguity
Knowledge and experience of agile working model and ability to adapt to agile working environment and dynamics
Good at multi-task management & problem solving
Strong written and verbal communication skills and inter-personal skills
Good team player, have social skills that enables collaboration closely and easily with core team members, stakeholders and external partners
Familiar with digital marketing (Adobe Analytics/Omniture, Adobe Target etc.), business analytics tools & owned channel capabilities

What we offer

Vflexy: Flexible Benefits Program
Hybrid working kit
Ergonomic kit allowance
Digital meal voucher
Flexible transportation allowance
Employee assistance hotline & counselling
Comprehensive and flexible private health insurance
Discounted price deals for wide range of products & services

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Marketing & Channel Lead - Loyalty

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