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As the Brand Marketing Manager, you will be instrumental in orchestrating and implementing engaging campaigns that amplify the brand and reach our target customers. Your role will be a blend of meticulous campaign planning, execution, and evaluation to ensure optimised performance across various channels. By fostering strong relationships with key stakeholders, channel owners, and supported channels, you will contribute significantly to amplifying CIPD’s message and enhancing its market presence. You will also play a key role in the marketing activity for the CIPD events. Working closely with internal teams and external partners, you will help drive audience engagement, maximise attendance, and ensure a consistent and compelling brand experience across all event touchpoints.
Job Responsibility:
Meticulous planning of top funnel campaigns ensuring alignment with CIPD’s brand objectives and customer engagement goals
Supporting in evolving the campaign planning process, ensuring an ‘always-on’ approach that aligns with brand, thought leadership, and customer lifecycle and that integrates our products and services
Developing compelling campaigns and timelines in collaboration with channel owners and marcomms colleagues in market to build singular creative and copywriting briefs
Taking the helm in implementing campaigns across owned and supported channels ensuring seamless execution and consistency in messaging
Coordinating with channel owners - Press and PR, Digital platforms, social media, SMS, Events and Sponsorship, Senior Marketing and other teams for synchronised campaign roll-out and localisation, ensuring adherence to timelines and quality standards
Working closely with supporting stakeholders to ensure consistent campaign messaging and execution across all communications
Evaluating channel and campaign performance based on reports and dashboards from the Analytics and Performance activity
Recommending and implementing optimisation strategies to enhance campaign effectiveness and ROI
Building and nurturing relationships with key stakeholders, influencers, and channel partners to extend campaign reach and impact
Requirements:
Relevant experience in Marketing, Communications or a related field
Significant experience in campaign management, multi-channel marketing, and stakeholder engagement
Proven track record of managing successful campaigns with measurable outcomes
Proficiency in using marketing automation tools and performance analytics platforms
Excellent blend of strategic and tactical marketing nous, with the ability to step back and see the bigger picture but also dive into the detail and get things done
Strong analytical skills with the ability to evaluate campaign performance and suggest optimisations
Excellent communication, presentation, and relationship-building skills
What we offer:
28 days’ annual leave (with the option to buy and sell)
personal development allowance
access to an award-winning pension scheme
cashback health scheme
enhanced parental leave
fertility and family-forming support
support for colleagues with caring responsibilities