CrawlJobs Logo

Marketing Campaign Specialist

United States, Holland, Michigan · Job Posted March 19, 2026
Apply Position
Job Link Share

Job Description

At JR Automation, we’re on a journey to be the most trusted, collaborative, and innovative partner to our customers. Our talented global team delivers automation solutions that transform our customers’ business. If you’re a savvy marketer who’s customer-focused, excels at crafting a great story and wants to be part of a dynamic team committed to making a difference, then we want you on our team! As a Marketing Campaign Specialist, you will play a key role in championing new ideas for campaigns that move sales opportunities through to a closed win sale! You’ll work closely with our Sales team to develop creative strategies for new business opportunities as well as account-based marketing growth. As a leader on the Marketing & Communications team, the Marketing Campaign Strategist is responsible for developing and delivering creative content and strategic campaigns that position JR Automation as the industry leader and the best solution for our customers. This role serves as the team specialist in understanding the needs of our customers, prospective customers, and industry influencers. Working with multiple teams across the organization, a successful candidate will consider themselves a strong collaborator as you network within JR Automation to research, gather and understand the goal/s of each unique marketing campaign. You will bring creativity and a problem-solver mindset to develop new ideas to all JR Automation marketing platforms. Along with strong writing and story-telling skills, you will stay on top of marketing and industry trends to ensure we reflect a modern, forward-thinking brand.

Job Responsibility

  • Manage the development and execution of creative campaigns to help JR Automation achieve sales and profitability goals
  • Understand our customers’ journey and craft campaigns, content, and sales resources to help drive sales growth
  • Create sales-driven content utilizing a variety of marketing channels including but not limited to social media, thought leadership blog, case studies, brochures/sell sheets, videos, tradeshows, and more
  • Responsible for identifying buyer personas and being a strong link between Marketing and Sales teams
  • Responsible for ensuring brand language aligns with market expectations and is consistent across all forms of marketing communication
  • Participate in the creation, management, and execution of the company’s content strategy
  • Write, edit, and oversee production of digital content assets, working with the marketing and engineering teams and external suppliers
  • Identify areas of process improvement and design ways to create efficiencies in those processes

Requirements

  • Degree in marketing, journalism, communications, business or related field or equivalent work experience
  • Five or more years of experience in a marketing, sales, or communications role in a B2B or agency organization
  • Experience creating marketing campaigns and selling tools that drive business revenue growth
  • Analytical mindset to manage the campaign budget, and report campaign performance to spark continuous improvements
  • Creativity and ideas to drive innovation
  • Strong written and communication skills, including an aptitude for understanding technical concepts and synthesizing them into meaningful marketing materials
  • Capable of creating big ideas and creative strategies that are linked to business priorities and sales goals
  • Ability to effectively manage multiple projects with cross-functional teams
  • Ability to capture and report data-driven performance results from marketing campaigns
  • Ability to tell stories that resonate with target audiences
  • Effective at providing direction to, working with, and managing outside creative resource partners
  • Strong budget management skills when working with outside vendors
  • Self-starter willing to track down information, vendors, and subject-matter-experts to deliver results
  • Enthusiasm for innovation, collaboration, and having fun at work
  • Willingness to travel to occasional event and/or tradeshow

Nice to have

  • Experience working with Salesforce a strong plus
  • Experience working with Canva, Adobe Suite, or other design tools a plus

What we offer

  • Paid holidays and generous paid time off
  • A supportive work environment built on collaboration, teamwork, and success in all aspects of your life
  • Life insurance plan at no charge to the employee
  • Annual Bonus Plan
  • 401(k) plan with company match
  • Health, dental, life, vision, pet insurance and more as part of the global Hitachi group of companies
  • Competitive pay
  • Apprenticeship programs
  • Tuition reimbursement
  • Training opportunities to develop your skills

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Marketing Campaign Specialist

8 matching positions

Marketing Campaign Execution Specialist

In this role you will be responsible for operational / project support on execut...
Location
Location
Poland , Kraków
Salary
Salary:
Not provided
pepsico.com Logo
Pepsico
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Excellent project management and organisational skills
  • Experience in working with creative and production agencies
  • Ability to manage multiple stakeholders at all levels
  • Collaborative, able to construct solutions within a team
  • Executional excellence and love for details, accuracy and punctuality
  • Ability to work in ambiguous and dynamic work environment
  • is comfortable with risk and uncertainty
  • Highly communicative
  • Highly organized and responsive, with the ability to meet tight deadlines
  • Self-organised with strong prioritization skills and ability to run multiple projects in parallel
Job Responsibility
Job Responsibility
  • Advertising Localization
  • Develop & deploy campaign brief (incl. digital)
  • Support development of asset adaptations including editing, Copy writing, VO recording
  • Review and finalize agency proposal
  • Monitor progress of asset adaptation and manage day-to-day project operations with agencies (incl. plan management and execution)
  • Assess output delivery against creative objectives & validate versus basic brand guidelines
  • Enter production and execution: Handle project execution
  • Detail and manage production process in collaboration with in-house post-production team / agencies including product shooting, editing, packshot development
  • Support with collaboration with internal agencies (e.g. Vidsy)
  • Deliver assets to media agencies / DAM platform
  • Fulltime
Read More
Arrow Right

Marketing Automation Campaign Specialist

The Marketing Automation Campaign Specialist builds and optimizes B2B digital ma...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
life-science-talent-solutions.dk Logo
Life Science Talent
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5 years of marketing automation experience, preferably in Marketo
  • Hands-on experience building emails, landing pages, forms, and automated campaign workflows
  • Familiarity with B2B marketing processes including lead lifecycle management and CRM integration (Salesforce preferred)
  • Working knowledge of global email compliance standards (CAN-SPAM, CASL, GDPR)
  • Basic HTML/CSS troubleshooting skills
  • Experience working in a complex or regulated enterprise environment preferred
  • Strong attention to detail and demonstrated quality assurance discipline
  • Experience operating within structured campaign intake and project management systems (Workfront or similar)
  • Demonstrated ability to manage multiple campaign builds simultaneously while adhering to defined processes and timelines
  • Strong communication skills with the ability to work independently and collaboratively within cross-functional teams
Job Responsibility
Job Responsibility
  • Build and execute Marketo programs and assets including emails, landing pages, forms, smart campaigns, and reports
  • Execute campaign builds based on documented briefs, requirements, and strategic direction from marketing stakeholders
  • Activate and operationalize audience segments sourced from enterprise data platforms within Marketo programs
  • Apply campaign-level filters, targeting logic, and distribution rules as needed to support launch objectives
  • Perform thorough QA testing across emails, landing pages, forms, workflows, and lead routing prior to deployment
  • Support lead lifecycle processing, CRM sync validation, and basic troubleshooting of integration-related issues
  • Partner with marketing analysts to support campaign reporting and provide execution-level performance insights
  • Maintain documentation, naming conventions, templates, and operational standards within Marketo
  • Contribute to ongoing platform enhancements and scalability initiatives post-implementation
  • Support cross-functional marketing automation projects as needed
  • Fulltime
Read More
Arrow Right

Meeting Place Marketing Specialist (Media Marketing)

Location
Location
China , Wuxi
Salary
Salary:
Not provided
https://www.ikea.com Logo
IKEA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • University degree and 2 years of related experience, or minimum 5 years of related experience
Job Responsibility
Job Responsibility
  • Adapt global content locally and execute consistent messages, tone of voice and brand identity in marketing communication
  • Coordinate local campaigns and content where necessary, including creative briefing, creative review and production, managing budgets and timelines, agency management and campaign follow-up
  • Build internal and external working relationships and networks (partner agencies, partner functions within the company)
Read More
Arrow Right

Online Marketing Specialist – Performance Marketing

The Online Marketing Specialist – Performance Marketing drives paid search strat...
Location
Location
United States , Alpharetta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, a technical field, or related discipline
  • 3–5 years managing and optimizing paid search campaigns (Google Ads and/or Microsoft Ads) with a focus on performance
  • Experience supporting B2B e-commerce or product-driven campaigns
  • Proficiency with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
  • Strong Microsoft Office skills
Job Responsibility
Job Responsibility
  • Campaign Management: Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads
  • Manage keyword strategy, targeting, bids, and ad development
  • Leverage automation (e.g., Smart Bidding, Performance Max) to improve efficiency
  • Monitor performance and implement data-driven optimizations
  • Partner with platform representatives on new features and opportunities
  • Optimization & Testing: Use automation and AI tools to identify and execute optimization strategies
  • Run structured experiments (A/B testing across bids, audiences, and creative)
  • Analyze results and scale successful initiatives
  • Identify opportunities to streamline campaign management and reporting
  • Analytics & Reporting: Track performance metrics including ROAS, CPA, conversion rate, and revenue
What we offer
What we offer
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Life insurance
  • Disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right

Marketing Specialist II - Marketing

Responsible for supporting marketing-related communications needs of designated ...
Location
Location
United States , Irving
Salary
Salary:
Not provided
christushealth.org Logo
CHRISTUS Health
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree or equivalent years of experience in lieu of education required
  • 1 – 3 years of experience
Job Responsibility
Job Responsibility
  • Supporting marketing-related communications needs of designated business groups and departments
  • Counseling businesses in developing and executing communications programs, including product advertising
  • Supporting and implementing digital marketing campaigns and web-based communications that syndicate key messaging and drive demand, utilizing paid, earned and owned channels and awareness strategies
  • Working with the marketing team to develop and implement strategies to meet objectives across email automation, targeted offer emails, and custom demand generation programs
  • Fulltime
Read More
Arrow Right

Marketing Specialist II - Marketing

Responsible for supporting marketing-related communications needs of designated ...
Location
Location
United States , Irving
Salary
Salary:
Not provided
christushealth.org Logo
CHRISTUS Health
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree or equivalent years of experience in lieu of education required
  • 1 – 3 years of experience
  • None
Job Responsibility
Job Responsibility
  • Support and implement digital marketing campaigns and web-based communications that syndicate key messaging and drive demand, utilizing paid, earned and owned channels and awareness strategies
  • Work with the marketing team to develop and implement strategies to meet objectives across email automation, targeted offer emails, and custom demand generation programs
  • Fulltime
Read More
Arrow Right

Marketing Specialist II - Marketing

Responsible for supporting marketing-related communications needs of designated ...
Location
Location
United States , Irving
Salary
Salary:
Not provided
christushealth.org Logo
CHRISTUS Health
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree or equivalent years of experience in lieu of education required
  • 1 – 3 years of experience
Job Responsibility
Job Responsibility
  • Supporting marketing-related communications needs of designated business groups and departments
  • Counseling businesses in developing and executing communications programs, including product advertising
  • Supporting and implementing digital marketing campaigns and web-based communications
  • Working with the marketing team to develop and implement strategies across email automation, targeted offer emails, and custom demand generation programs
  • Fulltime
Read More
Arrow Right

Online Marketing Specialist-Performance Marketing

We are looking for an Online Marketing Specialist-Performance Marketing to lead ...
Location
Location
United States , Cumming
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience managing paid search or performance marketing campaigns in a digital environment
  • Strong understanding of campaign optimization, testing methodologies, and performance metrics such as return on ad spend and cost per acquisition
  • Ability to interpret data, draw practical conclusions, and make independent decisions based on results
  • Proficiency in digital marketing reporting and dashboard creation for performance tracking
  • Familiarity with broader marketing campaign execution, including coordination across email and other digital channels
  • Working knowledge of Adobe Creative Cloud and its use in supporting marketing content development
  • Strong organizational skills with the ability to manage multiple priorities with limited supervision
Job Responsibility
Job Responsibility
  • Develop and manage paid search campaigns designed to attract high-intent visitors and increase online revenue
  • Analyze campaign performance regularly and adjust bidding, targeting, keywords, and ad copy to improve return on ad spend and lower acquisition costs
  • Plan and run structured tests to evaluate new strategies, uncover performance trends, and support continuous optimization
  • Identify opportunities to expand successful campaigns and increase relevant traffic across digital marketing channels
  • Create dashboards and reporting tools that provide clear visibility into campaign outcomes, spend efficiency, and growth opportunities
  • Collaborate with internal stakeholders to align paid media efforts with broader marketing activities and campaign goals
  • Monitor search marketing trends, platform updates, and competitive activity to recommend improvements to performance marketing strategy
  • Support the development of digital assets and messaging by coordinating with creative resources and using insights from campaign data
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
  • free online training
Read More
Arrow Right