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At JR Automation, we’re on a journey to be the most trusted, collaborative, and innovative partner to our customers. Our talented global team delivers automation solutions that transform our customers’ business. If you’re a savvy marketer who’s customer-focused, excels at crafting a great story and wants to be part of a dynamic team committed to making a difference, then we want you on our team! As a Marketing Campaign Specialist, you will play a key role in championing new ideas for campaigns that move sales opportunities through to a closed win sale! You’ll work closely with our Sales team to develop creative strategies for new business opportunities as well as account-based marketing growth. As a leader on the Marketing & Communications team, the Marketing Campaign Strategist is responsible for developing and delivering creative content and strategic campaigns that position JR Automation as the industry leader and the best solution for our customers. This role serves as the team specialist in understanding the needs of our customers, prospective customers, and industry influencers. Working with multiple teams across the organization, a successful candidate will consider themselves a strong collaborator as you network within JR Automation to research, gather and understand the goal/s of each unique marketing campaign. You will bring creativity and a problem-solver mindset to develop new ideas to all JR Automation marketing platforms. Along with strong writing and story-telling skills, you will stay on top of marketing and industry trends to ensure we reflect a modern, forward-thinking brand.
Job Responsibility:
Manage the development and execution of creative campaigns to help JR Automation achieve sales and profitability goals
Understand our customers’ journey and craft campaigns, content, and sales resources to help drive sales growth
Create sales-driven content utilizing a variety of marketing channels including but not limited to social media, thought leadership blog, case studies, brochures/sell sheets, videos, tradeshows, and more
Responsible for identifying buyer personas and being a strong link between Marketing and Sales teams
Responsible for ensuring brand language aligns with market expectations and is consistent across all forms of marketing communication
Participate in the creation, management, and execution of the company’s content strategy
Write, edit, and oversee production of digital content assets, working with the marketing and engineering teams and external suppliers
Identify areas of process improvement and design ways to create efficiencies in those processes
Requirements:
Degree in marketing, journalism, communications, business or related field or equivalent work experience
Five or more years of experience in a marketing, sales, or communications role in a B2B or agency organization
Experience creating marketing campaigns and selling tools that drive business revenue growth
Analytical mindset to manage the campaign budget, and report campaign performance to spark continuous improvements
Creativity and ideas to drive innovation
Strong written and communication skills, including an aptitude for understanding technical concepts and synthesizing them into meaningful marketing materials
Capable of creating big ideas and creative strategies that are linked to business priorities and sales goals
Ability to effectively manage multiple projects with cross-functional teams
Ability to capture and report data-driven performance results from marketing campaigns
Ability to tell stories that resonate with target audiences
Effective at providing direction to, working with, and managing outside creative resource partners
Strong budget management skills when working with outside vendors
Self-starter willing to track down information, vendors, and subject-matter-experts to deliver results
Enthusiasm for innovation, collaboration, and having fun at work
Willingness to travel to occasional event and/or tradeshow
Nice to have:
Experience working with Salesforce a strong plus
Experience working with Canva, Adobe Suite, or other design tools a plus
What we offer:
Paid holidays and generous paid time off
A supportive work environment built on collaboration, teamwork, and success in all aspects of your life
Life insurance plan at no charge to the employee
Annual Bonus Plan
401(k) plan with company match
Health, dental, life, vision, pet insurance and more as part of the global Hitachi group of companies