Marketing Campaign Manager Job at The Muse

Marketing Campaign Manager

The Muse

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Job Description:

Appfire is seeking a Marketing Campaign Manager to plan and execute high-impact marketing campaigns that drive awareness, engagement, and pipeline growth. In this role, you'll collaborate across Marketing, Product, and Sales to bring integrated campaigns to life - from strategy to optimization - ensuring every initiative aligns with key business objectives. In this role, you will be at the intersection of strategy and execution, leading cross functional working groups within an agile operating model. You'll help shape what campaign strategy looks like at Appfire by consistently testing, analyzing and optimizing tactics through direct and partner marketing channels. This role reports to our Senior Manager of Demand Generation.

Job Responsibility:

Develop and lead the implementation and launch of comprehensive, multi-channel marketing campaigns that align with business goals and target audiences
Identify key messages, tactics, and success metrics for each initiative
Develop comprehensive briefs and manage task delegation across functions (content, creative, email mkt, digital mkt, etc.)
Create multi-touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams
Work closely with business partners to incorporate their value proposition into Appfire campaigns, keeping 3rd party lead pass in mind
Manage tracking and reporting of campaign performance
Partner closely with Product Marketing on building target audience lists, messaging, and timelines in line with product roadmaps
Collaborate with Content teams on thoughtful plans for asset creation, reuse, and placement
Provide input to Creative teams on web requirements and design to drive campaign engagement
Align with Sales on in-market campaign awareness, and prepare assets for nurture and tracking of leads
Define KPIs using historical performance and benchmarking data
Track performance across channels and assets
Provide actionable insights and recommendations to stakeholders
Translate data into stories that drive smarter decisions and investments
Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue
Develop and manage campaign budgets, ensuring initiatives are delivered efficiently and within scope
Work closely with agencies to adjust spend based on real-time performance data

Requirements:

5+ years of experience in marketing with 3+ years in campaign management or demand generation roles
Previous success building and scaling integrated marketing programs across multiple channels and audiences
Understanding of the sales funnel and buyer's journey, with the ability to design campaigns that drive movement from awareness to purchase
Experience leading within an agile execution environment and developing project plans and tasks using project management tools (Jira, Asana, etc.)
Strong understanding of the Martech stack and experience with email automation, CRM and analytics tools (ex. Salesforce, Google Analytics, Sigma)
Excellent communication and storytelling skills, with the ability to present insights to senior stakeholders
Collaborative mindset and adaptability to work cross-functionally and pivot as priorities evolve
B2B technology or SaaS experience is preferred

What we offer:

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Short-Term Disability
Long-Term Disability
FSA
Flexible Work Hours
Remote Work Opportunities
Hybrid Work Opportunities
Casual Dress
Snacks
Company Outings
Holiday Events
Unlimited Paid Time Off
Paid Holidays
401(K)
Company Equity
Leadership Training Program
Associate Or Rotational Training Program
Promote From Within
Access To Online Courses

Additional Information:

Job Posted:
February 13, 2026

Work Type:

Remote work

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