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The Marketing Campaign Manager is responsible for planning, managing, and executing integrated marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, operations, product and client success teams to drive revenue and achieve our goals.
Job Responsibility:
Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business
Organize and lead execution of an outbound marketing plan that drives performance and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list
Lead ABM execution to ensure coverage across target accounts, aligning with sales
Collaborate with content and design to develop engaging content relevant to the target audience
Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities
Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion
Represent Opus 2 with industry agencies, associations and special interest groups
Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness
Requirements:
Experience leading client acquisition programs in SaaS
Expert at developing and executing marketing plans and campaigns
Proven track record of achieving ROI through optimization of large-scale marketing campaigns
Is a strong, decisive project manager able to multitask and prioritize concurrent projects
Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed
Holds a bachelor’s degree in marketing, business or a related field or has equivalent work experience
What we offer:
401k contribution
21 days annual holidays, flexible working, and length of service holiday entitlement
Loyalty Share Scheme
Healthcare, Dental and Vision Insurance
Life, short-term and long-term disability Insurance