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CoderPad's mission is to create a more inclusive and strong tech community. By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity. We are looking for a Marketing Campaign Manager to join our Marketing team. This role is execution-focused and impact-driven. You will own the planning and delivery of multi-channel campaigns that directly influence pipeline while building sustainable brand awareness that fuels future demand. You will work cross-functionally with Sales, Content, Product Marketing, Marketing Ops, and Demand Gen to deliver campaigns that move buyers from awareness to opportunity. As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a marketing team to tell stories and run programs that build brand awareness and drive pipeline generation while enabling our customer facing teams. This role reports to the Director of Demand Generation. This role is located in North America and works EST hours.
Job Responsibility:
Plan and execute coordinated, multi-channel campaigns
Content Development & Messaging Alignment: Translate positioning into compelling, performance-driven campaign messaging
Channel Performance Optimization: Manage budgets and pacing for your programs/channels
Run A/B tests
Optimize for CTR, CVR, CPL, and pipeline contribution
Marketing Automation & CRM Proficiency: Working knowledge of: HubSpot, Salesforce, Basic segmentation and nurture setup, UTM tracking and attribution fundamentals