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Belden’s Marketing Campaign Manager leads targeted, data-driven campaigns that shape buying decisions, generate leads and accelerate funnel inflow across key audiences. This role develops campaign strategy, translates technical concepts into clear customer messaging, and serves as the primary connection between marketing activity and commercial outcomes. This role reports to the regional Senior Growth Marketing Manager.
Job Responsibility:
Driving campaign strategy: Own the strategy and execution of integrated, multi-channel campaigns that drive engagement, qualified leads and funnel impact
Developing customer messaging: Translate complex product and solution information into compelling, customer-centric value propositions and content across priority vertical markets
Understanding customer behavior: Develop a deep understanding of audience behavior in the region, analyze each stage of our sales funnel and collaborate closely with our sales teams to respond to buyer intent effectively
Optimizing performance: Monitor real-time results across digital channels and Salesforce to optimize tactics and maximize lead to pipeline conversion
Partnering cross-functionally: Aligning plans with Sales, Inside Sales, Global Marketing to ensure campaigns support business priorities and receive buy-in across the organization
Communicating marketing impact: Report campaign performance to stakeholders and demonstrate a clear connection between marketing activity and funnel impact
Navigating ambiguity: Operate effectively in a fast-moving environment where not all inputs are defined, using data, experimentation, and stakeholder input to clarify direction and drive progress
Requirements:
Bachelor’s degree or higher in Marketing, Business, or a similar field
7+ years of experience in the marketing field
Excellent communication, collaboration, and organization skills
Exhibit strong project management skills and the ability to lead and influence cross-functional teams
Strategic thinker with a results-driven mindset
Deep understanding of marketing and tools/programs, such as Salesforce, Pardot and Microsoft Office
What we offer:
health/dental/vision
long term/short term disability
life insurance
HSA/FSA
matching retirement plans
paid vacation
parental leave
employee stock purchase plan
paid leave for volunteer work in your community
training opportunities
professional talent management and succession planning
corporate health well-being initiatives
work culture which includes commitment to diversity, equity, inclusion and sustainability