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Marketing Campaign Manager – Financial Services

pfgl.co.uk Logo

Perspective Financial Group Ltd

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Location:
United Kingdom

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

We are looking for a driven and experienced Marketing Campaign Manager to join our growing marketing team within a leading financial services organisation. This is a pivotal role responsible for delivering integrated, insight‑led marketing campaigns that directly support our commercial and growth objectives. Operating in a fast‑paced and regulated environment, you will own the end‑to‑end delivery of multiple campaigns, combining strategic thinking, creative execution and rigorous performance measurement. You’ll work cross‑functionally with stakeholders across the business and play a key role in bringing our marketing strategy to life. If you thrive on turning objectives into action, love using data to optimise performance and enjoy seeing tangible results from your work, this role offers a real opportunity to make an impact.

Job Responsibility:

  • Plan, manage and deliver integrated, multi‑channel marketing campaigns aligned to business and marketing strategy.
  • Translate objectives into clear campaign plans, defining audiences, messaging, KPIs, timelines and budgets.
  • Lead campaign ideation, messaging and creative briefing, ensuring all activity is on brand, compliant and customer‑focused.
  • Write and oversee the development of high‑quality campaign copy, including emails, landing pages and nurture content.
  • Coordinate cross‑functional teams and external partners to ensure campaigns are delivered on time and on budget.
  • Set up and manage UTM tracking, ensuring accurate attribution and performance measurement.
  • Use Google Analytics and HubSpot to monitor, optimise and report on campaign performance.
  • Build and optimise lead nurture journeys to drive engagement and conversion through the funnel.
  • Produce clear, insightful reports demonstrating progress against marketing and commercial objectives.
  • Manage campaign budgets and continuously optimise activity to maximise ROI.
  • Drive continuous improvement by applying insights, testing new approaches.

Requirements:

  • Proven experience as a Campaign Manager or similar role within financial services or a regulated environment.
  • Strong strategic and creative thinking, with the ability to build compelling, results‑driven campaigns.
  • Excellent writing skills, with confidence crafting and briefing compliant marketing copy.
  • Hands‑on experience with: UTM set‑up and tracking
  • Google Analytics (GA4)
  • HubSpot (campaigns, reporting and lead nurture workflows)
  • Strong analytical skills with the ability to turn data into insight and action.
  • Exceptional project management and organisational skills, comfortable managing multiple campaigns simultaneously.
  • Proactive, detail‑oriented and solution‑focused.
  • Confident communicator, able to work effectively with senior stakeholders and cross‑functional teams.
What we offer:
  • 25 days holiday (rising with length of service)
  • Bank Holidays
  • Birthday Leave
  • Holiday Purchase Scheme
  • Enhanced Parental Leave
  • Life Assurance
  • Pension
  • Corporate Eyecare
  • Extras Discount shopping discounts
  • Cyclescheme
  • Employee Referral Scheme
  • Learning & Development Programme (Perspective Academy)
  • Electric Car Scheme

Additional Information:

Job Posted:
April 27, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:
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