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Marketing Campaign Analyst

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Danaher Corporation

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Location:
Poland , Kraków

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Salary:

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Job Description:

Marketing Campaign Analyst is responsible for analyzing campaigns across digital channels, evaluate their contribution to funnel growth, and help marketers make data-driven decisions. Working within the Marketing Analytics team in Krakow, you’ll partner closely with campaign managers, segment analysts, and channel owners to uncover what drives performance — and what to do next.

Job Responsibility:

  • Analyze campaign performance across paid, owned, and earned channels, translating metrics into insights that guide optimization
  • Partner with campaign managers to define clear KPIs, track results, and measure impact on funnel wins and open funnel value
  • Create recurring performance reports and dashboards in collaboration with the BI team using Qlik Sense, from GA4, Salesforce, and other data sources
  • Identify trends in audience behavior, creative effectiveness, and channel ROI, supporting data-driven decision-making
  • Present insights and recommendations to marketing stakeholders through clear, structured storytelling
  • Contribute to post-campaign reviews and quarterly business reviews by connecting campaign outcomes to business results

Requirements:

  • Analytical thinker with a passion for turning data into business value
  • Comfortable working with marketing performance data from multiple platforms (LinkedIn Ads, Google Ads, Meta Ads, Marketo, etc.)
  • Familiar with full funnel marketing metrics such as reach, engagement, conversions, and cost efficiency — and how they tie to pipeline impact
  • Proficient in Excel/Sheets and comfortable with at least one BI or visualization tool (e.g., Qlik, Power BI, Tableau)
  • Organized, detail-oriented, and confident presenting findings to non-technical audiences
  • Hold a bachelor’s degree in marketing, business, data analytics, or a related field — or equivalent practical experience in marketing analytics

Nice to have:

  • Comfort with complex sales cycles in a B2B organization
  • Basic understanding of statistical methods, or data modeling concepts
  • Experience in a global or matrix organization and appreciation for data governance principles

Additional Information:

Job Posted:
January 13, 2026

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