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Marketing Business Analyst

revelit.com Logo

Revel IT

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Location:
United States , Columbus

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Category:
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Contract Type:
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Salary:

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Job Description:

A Marketing Business Analyst is needed for a contract-to-hire role in Columbus, Ohio. This role provides some strategic, tactical and operational administration of the clients’ marketing technology to ensure capabilities, data and insights are effectively leveraged, meet the needs of the marketing team, and provides requisite value to sales and other stakeholders.

Job Responsibility:

  • Primary focus is acting as a Marketing HubSpot Administrator
  • Provides best-in-class guidance and subject matter expertise for leveraging HubSpot capabilities as well as system controls and integrity
  • This role can develop and present recommendations leading to implementation of Marketing campaigns
  • The role may also help to define key business deliverables and metrics that matter, guiding the approach and measuring success
  • Operates in a highly dynamic and collaborative environment, guides and communicates the capabilities of HubSpot to support the Marketing and Sales teams
  • Establishes and analyzes regular report metrics and related results, helping to provide suggestions for improvement tactics, and then executes accordingly
  • Administers system access in conformance with appropriate protocols and roles
  • Performs system functionality validation and resolves error diagnostics, including system integration checks, hard bounce, and sender scores, conducts root cause analysis, and addresses immediate needs and remediation to prevent recurrence
  • Provides regular reporting of system utilization, results, and accomplishments in concert with business objectives

Requirements:

  • BA/BS degree in Marketing/Business Management, or Computer Science/Information Management, with interest and aptitude in marketing, sales and technology
  • A minimum of 2 years’ experience with utilizing and administering HubSpot marketing automation platform
  • Experience with email and landing page development, custom data objects, forms tracking, closed loop reporting, analytics, and integration with Salesforce.com and other applications
  • A strong working knowledge of Salesforce.com CRM, related utilization by marketing and sales teams, and associated metrics to gauge marketing results
  • Requires understanding of optimal customer lead journeys in coordination with marketing and sales processes and the ability to define and track success measures
  • Exceptional organization and communication skills, and ability to thrive in a dynamic marketing environment

Nice to have:

  • Certifications in marketing automation platforms a plus
  • Familiarity with Seismic and/or similar content management platforms a plus

Additional Information:

Job Posted:
January 31, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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