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Marketing Business Analyst

United States, Atlanta 45.00 - 55.00 USD / Hour · Job Posted January 22, 2026
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Job Description

Our CPG client is looking for a Marketing Business Analyst who will play a crucial role in shaping the future of marketing intelligence. They are looking to hire someone who is growth-oriented and able to transform data into actionable, predictive models, supporting a pioneering, AI-enabled marketing strategy. In this role you'll be asked to take a proactive approach, turning complex datasets into smarter, faster business decisions that accelerate measurable impacts.

Job Responsibility

  • Architect & develop high-impact marketing dashboards using Power BI for real-time, data-driven insights across all channels and personas
  • Innovate and apply predictive models to forecast campaign outcomes, optimize strategies, and drive continuous improvement
  • Champion AI-driven initiatives, ensuring marketing data is centralized, consistent, and leveraged effectively for personalization and scale
  • Collaborate with cross-functional teams (IT, Engineering, Marketing) to integrate data sources and translate complex analytics into actionable recommendations for leadership
  • Secure data accuracy and consistency by developing and enforcing processes within our data governance framework (Salsify, HubSpot, etc.)
  • Stay current with emerging tools and AI applications to pioneer the next wave of marketing intelligence practices

Requirements

  • Bachelor's degree in a relevant field (Analytics, Marketing, IS)
  • Proven experience (2+ years) in business intelligence or data analysis, with specific focus on marketing performance reporting
  • Strong proficiency with Power BI (report building, data modeling, DAX) and SQL for data querying/transformation
  • Demonstrated proficiency with predictive modeling or advanced analytics techniques
  • Experience in cross-functional roles bridging marketing and IT/data engineering teams

Nice to have

  • Experience with Python, R, or similar tools for automation and predictive modeling
  • Knowledge of cloud data platforms (Azure, Databricks)

What we offer

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan

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