Marketing Business Analyst

• Architect & develop high-impact marketing dashboards using Power BI for real-time, data-driven insights across all channels and personas
• Innovate and apply predictive models to forecast campaign outcomes, optimize strategies, and drive continuous improvement
• Champion AI-driven initiatives, ensuring marketing data is centralized, consistent, and leveraged effectively for personalization and scale
• Collaborate with cross-functional teams (IT, Engineering, Marketing) to integrate data sources and translate complex analytics into actionable recommendations for leadership
• Secure data accuracy and consistency by developing and enforcing processes within our data governance framework (Salsify, HubSpot, etc.)
• Stay current with emerging tools and AI applications to pioneer the next wave of marketing intelligence practices

• Bachelor's degree in a relevant field (Analytics, Marketing, IS)
• Proven experience (2+ years) in business intelligence or data analysis, with specific focus on marketing performance reporting
• Strong proficiency with Power BI (report building, data modeling, DAX) and SQL for data querying/transformation
• Demonstrated proficiency with predictive modeling or advanced analytics techniques
• Experience in cross-functional roles bridging marketing and IT/data engineering teams

• Experience with Python, R, or similar tools for automation and predictive modeling
• Knowledge of cloud data platforms (Azure, Databricks)

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan