Marketing (Brand) Specialist

• Support the implementation of the global marketing (Brand) strategy, guidelines and tools for the Brand in the given entity, by proactively proposing options
• Develop new and creative ways to raise the image and awareness of the brand in the territory and to elevate customer journey
• Ensure the best possible brand presentation in the market with excellence in the execution
• Brand Experiences & Event Activations (Main role & responsibilities): Work closely with brand manager to strategize all brand related activities (ATL & BTL) across all level with strong focus on retail and client experiences with a client-centric approach
• Be initiative and creative in order to support conceptualizing and executing brand activations such as events, regular activations in POS, and travel & hospitality operations
• Collaborate closely with Commercial team, partners, and communities to create experiences that would increase client interest, drive traffic to POS, and lead to sales
• Evaluate post-event performance to ensure KPIs are met and provide recommendations for improvement
• Proactively track competitors’ animation, promotion, and best practices to strengthen brand plans
• Ensure A&P budget planned/allocated for each project are used, consistently monitored, and updated correctly
• Brand Scenography (Main role & responsibilities): Execute global visual merchandising strategies to enhance the customer experience and engagement at POS
• POS materials order & stock management
• Media & Digital: Support the media planning and execution, keeping in mind the need to build brand according to global campaign calendar
• Support developing content creation and influence ideas to build up influence
• Evaluate post-campaign performance regularly to ensure KPIs are met and provide recommendations for improvement
• Media Relations: Translate and proofread press releases
• Arrange photo shoots or interviews on-demand
• Monthly PR reporting & benchmarks
• Others: Initiate discussion and effective communication with relevant departments/stakeholders to generate new ideas, improve workflow process and ensure marketing goals are met
• Lead and collaborate with team members in the overall planning and implementation of lead tasks assigned and budget management (PO & Budget follow-up)
• Promotes the one-team approach by identifying possible synergies and opportunities for collaboration with teams beyond his/her immediate area of responsibility

• Good at office work programs (MS Office / ERP / Work & Digital Tools)
• Previous experience in marketing with a work period of at least 5 years
• Proficient communication skills in written/verbal English
• Self-Initiatives / Open-minded / Flexible & Hands-on mindset

competitive and comprehensive compensation and benefits package above market practices