Marketing Automation Specialist Job at Robert Half (New York)

Marketing Automation Specialist

Robert Half

Location:
United States , New York

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for an experienced Marketing Automation Specialist to lead and optimize marketing operations for our organization. This long-term contract position is based in New York, New York, and offers the opportunity to take ownership of marketing automation systems, workflows, and reporting frameworks. Ideal candidates will have a proven ability to operate independently and drive measurable results in a fast-paced environment.

Job Responsibility:

Manage and maintain marketing automation platforms such as Marketo and HubSpot, ensuring seamless integration with organizational systems
Develop and refine lead tracking, routing processes, and campaign workflows to enhance operational efficiency
Ensure data accuracy and consistency across systems while implementing reliable reporting mechanisms
Collaborate with technology teams to optimize and expand the marketing infrastructure
Oversee the entire campaign execution framework, including intake, prioritization, and workflow processes across teams
Implement structured processes to ensure campaigns are executed efficiently and adhere to compliance standards
Monitor marketing performance across campaigns and channels, identifying opportunities for improvement through data insights
Create and maintain dashboards to provide stakeholders with visibility into campaign engagement and pipeline contributions
Act as the primary leader of marketing operations, establishing scalable processes and driving accountability across teams
Partner cross-functionally to align marketing operations with broader business objectives and timelines

Requirements:

8-12+ years of hands-on experience in marketing operations, with direct responsibility for systems, workflows, and infrastructure
Expertise in managing marketing automation platforms such as Marketo, HubSpot, and CRM systems like Salesforce
Proven ability to design and enhance marketing infrastructure, workflows, and reporting frameworks for scalability
Strong data analysis skills, including experience with dashboards, performance tracking, and campaign measurement
Familiarity with tools such as Google Analytics, Google Ads, Microsoft Power BI, and email campaign platforms
Ability to operate autonomously in dynamic environments while maintaining a high degree of accountability
Exceptional collaboration skills to work effectively across marketing, technology, and business teams
Comfortable leading marketing operations with a focus on both execution and infrastructure development
Must be legally authorized to work in the United States

What we offer:

Medical
Vision
Dental
Life and disability insurance
401(k) plan

Additional Information:

Job Posted:
April 27, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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