Marketing Automation Specialist, LHH

LHH

Location:
United States

Category:
-

Contract Type:
Employment contract

Salary:

62000.00 - 78000.00 USD / Year

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Job Description:

We are seeking a Marketing Automation Specialist with expertise in marketing automation systems to join our marketing team. This role focuses on the hands-on creation and management of marketing campaigns within the Salesforce Marketing Cloud environment specifically. Role reports to the Marketing Automation Manager. The position offers a fully remote work environment.

Job Responsibility:

Design, implement, and manage end-to-end digital campaigns in Salesforce Marketing Cloud (SFMC)
Build and optimize email marketing campaigns, templates, and responsive designs to align with brand guidelines and performance best practices
Uphold brand integrity and ensure all emails are optimized for deliverability, engagement, and conversions
Utilize A/B testing to improve campaign effectiveness
Develop and manage lead nurture journeys aligned with marketing objectives and conversion strategies
Set up, monitor, and maintain automated workflows and marketing journeys based on audience segmentation and campaign goals
Continuously refine journeys to enhance engagement and performance
Analyze campaign performance and provide actionable insights to inform future strategies
Conduct regular reviews and develop a reporting structure based on stakeholder input and best practices
Communicate key findings and recommendations to relevant teams
Manage data extensions, segmentation, and list hygiene in SFMC
Ensure data accuracy and compliance with data protection regulations
Maintain system documentation, SOPs, and mitigation plans
Work closely with global, regional, and cross-functional teams to align campaigns with business goals
Support ad-hoc marketing automation requests and assist in troubleshooting issues within SFMC
Collaborate with the Marketing Automation Manager and Project Manager to optimize internal processes (e.g., Asana) for efficiency and adoption

Requirements:

Bachelor’s degree in Marketing, Computer Science, or related field
Minimum of 2 years of experience in marketing automation, strong preference for Salesforce Marketing Cloud experience (proficiency in Email Studio, Web Studio, Journey Builder, and Automation Studio)
Minimum 3-4 years experience in a marketing automation role
Strong understanding of HTML, CSS, and Ampscript for responsive email design
Experience with A/B testing and analytics tools
Experience with SQL and data manipulation
Excellent problem-solving skills and attention to detail
Ability to manage multiple projects simultaneously in a fast-paced environment
Strong communication and interpersonal skills

Nice to have:

Salesforce Marketing Cloud certification
Additional Marketing Automation platform certification
Knowledge of additional marketing platforms and integration with Salesforce Marketing Cloud

What we offer:

Growth opportunities within a human resources global leader
A dynamic and supportive work environment
Access to the latest tools and technology
Flexible working hours and remote work options
Comprehensive medical, dental, vision, wellness plans, and Life/AD&D insurance
401K plan or non-qualified deferred compensation plan
Paid Leave includes Personal Time Off (PTO), Paid Holidays, and Parental Leave

Additional Information:

Job Posted:
May 21, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Marketing Automation Specialist

LHH

Location:United States

Category:-

Contract Type:Employment contract