Marketing Automation Specialist Job at 42DM (Tenafly)

Marketing Automation Specialist

42DM

Location:
United States , Tenafly

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a creative and motivated person to join our team as a Marketing Automation Specialist.

Job Responsibility:

Develop, implement, and manage marketing automation workflows across various platforms (e.g., HubSpot, Marketo, Pardot, etc) to support lead generation, nurturing, and customer retention
Set up and manage CRM systems (Salesforce, HubSpot, Pipedrive, Zoho, etc), including data segmentation, property management, and pipeline configuration
Create complex workflows using tools like Make.com and Zapier to connect your services and trigger actions based on specific conditions
Craft personalized email campaigns, set up lead scoring, manage webinars, and build automation using platforms such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp, SendPulse etc
Implement and maintain tracking and analytics using GTM and UTM parameters for campaign performance measurement
Monitor and analyze marketing KPIs using tools like Google Looker Studio (Data Studio) to generate dashboards and performance reports for internal use and client presentations
Set up cold email outreach systems, ensuring compliance with data protection regulations (e.g., CAN-SPAM, GDPR, CCPA)
Support integration of marketing platforms with third-party tools and data sources via API connections
Collaborate cross-functionally with designers, copywriters, and marketers to create and refine automated campaigns that align with business objectives

Requirements:

1+ years of commercial experience in marketing automation, email marketing, or web analytics
Experience managing CRM platforms: Salesforce, HubSpot, Pipedrive, Zoho
Proficient in Excel/Google Sheets (functions, formulas, pivot tables, merging sheets, etc.)
Basic experience with Google Tag Manager (event tracking, conversion tracking, tag implementation)
Full-cycle email marketing experience: audience creation, content creation, email design/development (drag-n-drop or custom), automation setup, and result analysis
Experience with process automation tools (e.g., Make, Zapier)
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, SendGrid, ActiveCampaign)
Experience with UTM tracking and campaign performance measurement

Nice to have:

Experience with GA4: basic setup, custom events, custom reporting
Experience with cold email outreach setup
Basic knowledge of JavaScript for tracking/troubleshooting
Basic experience with web scraping
Experience with Google Looker Studio (Data Studio) – dashboards and reports
Familiarity with lead scoring, segmentation, and nurture campaigns
Understanding of CRO principles and best practices
Experience with chatbot automation (Drift, Intercom, ManyChat, Tidio, Chatfuel)
Experience with SQL and/or BigQuery for data analysis
Understanding of custom attribution models and customer journey analysis
Experience with API integrations for marketing automation tools

What we offer:

Global Remote Work: Embrace the freedom to work from anywhere in the world, becoming part of a fully remote team that values flexibility and autonomy
Rewarding Compensation: Receive a competitive salary tailored to your expertise and skills, with performance recognized and rewarded
Paid Time Off: Prioritize work-life balance with generous paid vacation and sick leave, supporting your well-being wherever you are
Dynamic Tech Projects: Dive into groundbreaking tech projects in top-tier markets, expanding your expertise and refining your skills across multiple disciplines in digital marketing
Growth & Learning Opportunities: Build a portfolio of successful, cutting-edge campaigns and stay ahead of the curve with training, knowledge-sharing sessions, and access to industry-leading resources & tech stack
Cultural Diversity: Join a vibrant, multicultural team, working alongside professionals from around the world to broaden your global perspective and deepen your skills through diverse collaboration
Supportive and Transparent Culture: Thrive in a welcoming environment where democratic management and minimal bureaucracy allow your voice to be heard, ensuring a collaborative and enjoyable workplace experience

Additional Information:

Job Posted:
January 03, 2026

Work Type:

Remote work

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