Marketing Automation Specialist, CVS Health

CVS Health

Location:
United States, Hartford

Category:
-

Contract Type:
Employment contract

Salary:

66330.00 - 145860.00 USD / Year

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Job Description:

The Salesforce Marketing Cloud Email Specialist will deliver campaigns across digital and non-digital media and serve as a resident architect in Salesforce Marketing Cloud, responsible for ongoing development and creating solutions for business owners including journeys, automations, data extensions, email, SMS, print, content management, and data analysis. This position involves multi-channel campaign execution, audience segmentation, and marketing operations, while contributing to process improvement and campaign ease.

Job Responsibility:

Responsible for multi-channel campaign execution including segmentation, design, and reporting
using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys
performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
audience / list segmentation and contact management using SQL
contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity

Requirements:

Experience with marketing automation platforms (Salesforce Marketing Cloud preferred)
ideally professional experience of 3+ years (with 1+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
working knowledge of HTML and email design principles
Salesforce Email Specialist certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
database management/SQL experience required
experience working with ampscript
experience with Automation Studio
project management skills
experience managing multiple simultaneous projects from concept to completion under tight deadlines
working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability
bachelor's degree or equivalent experience

What we offer:

Affordable medical plan options
a 401(k) plan (including matching company contributions)
an employee stock purchase plan
no-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
paid time off
flexible work schedules
family leave
dependent care resources
colleague assistance programs
tuition assistance
retiree medical access

Additional Information:

Job Posted:
October 14, 2025

Expiration:
October 18, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Marketing Automation Specialist

CVS Health

Location:United States, Hartford

Category:-

Contract Type:Employment contract