Marketing Automation Specialist Job at EF Education First (Panama City)

Marketing Automation Specialist

EF Education First

Location:
Panama , Panama City

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Marketing Automation Specialist supports the marketing team by building accurate, compliant, and timely audience segments for email campaigns and journeys within Salesforce Marketing Cloud. This person ensures each campaign reaches the right audience through precise segmentation logic, list pulls, and data extension management. The ideal candidate enjoys working with marketing data, understands campaign workflows, and brings a mix of technical skill and marketing intuition.

Job Responsibility:

Build audience lists, data extensions, and segmentation criteria in Salesforce Marketing Cloud
Support the creation, QA, and deployment of journeys using Journey Builder
Translate campaign briefs into executable audience definitions and segmentation rules
Maintain consistent naming conventions, documentation, and data hygiene practices
Conduct QA on segmentation logic, suppression rules, and personalization fields
Monitor campaign performance and recommend improvements to audience logic
Collaborate closely with marketers, designers, and CRM partners to ensure accurate delivery of mass marketing campaigns
Troubleshoot issues with data availability, filters, and automation rules

Requirements:

1–3 years of experience in CRM marketing, marketing automation, or Salesforce Marketing Cloud
Hands-on experience with SFMC tools such as Email Studio, Journey Builder, and Audience Builder
Understanding of segmentation logic, subscriber data, and data extensions
Basic SQL knowledge preferred (query activities, segmentation logic)
Strong attention to detail and ability to work under tight timelines
Comfortable collaborating with marketing teams and translating requirements into build tasks

What we offer:

Hybrid Model – up to one day working from home per week after completion of initial training period
22 paid vacation days, in addition to 12 paid national holidays
Comprehensive health insurance. Eligible after 3 month probation period
World-class office facilities that include parking, in-house gym, coffee station, and collaboration spaces
Seasonal and monthly office events including Holiday parties, Summer Party, and Mix & Mingles
EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
STEP Program – Get an experiential travel opportunity in order to know more about our product from the travelers' perspective
Yearly tuition reimbursement up to 1500 USD
Discounts at local venues and businesses

Additional Information:

Job Posted:
December 31, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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