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This role will be responsible for supporting the execution and optimization of email programs across the full customer lifecycle including acquisition, onboarding, activation, growth, retention, and reactivation. In this role, you will collaborate with the Marketing Automation team and Account Managers, as well as cross-functionally with Strategy, CX/UX, Creative, Social, Digital Media, and CDP team members on a day-to-day basis, to provide a world-class customer experience to our clients and their audiences.
Job Responsibility:
Develop Marketing Automation strategies for key agency clients
Coordinate with Zion & Zion subject matter experts and clients on specific campaign details
Build, test, and approve email campaigns using WYSIWYG templated email editors
Assist Marketing Automation strategist and Account Manager with related on-going tasks
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Troubleshoot and provide solutions to technical errors and technology misconfiguration
Research, test and apply best practices to improve marketing automation performance
Author early-stage use-case requirements
Requirements:
Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field (preferred)
Desire to learn and use marketing automation technology (Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, etc.)
Extremely strong collaboration skills – with experience working across other Marketing teams, Client Success, Sales, UX, Product, and Data Science
Experience with email marketing (preferred, but not mandatory)
Proficiency in HTML (preferred, but not mandatory)
Proficiency in SQL (preferred, but not mandatory)
Highly organized and self-motivated with a sense of urgency
Strong independent project management skills
Experience working across multiple industries (preferred, but not mandatory)
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