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Marketing Automation Specialist

2000.00 USD / Month · Job Posted February 18, 2026
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Job Description

The Marketing Automation Specialist is responsible for designing, executing, and managing end-to-end marketing campaigns using automation systems as leverage. This role is marketing-first. Automation exists to support intelligent segmentation, lead-quality routing, and multi-path messaging — not just to “send emails.” You will own campaigns from concept to launch to live monitoring, ensuring the right messages reach the right audiences at the right time.

Job Responsibility

  • design and launch marketing campaigns from start to finish, translating business initiatives into structured funnels and sequences
  • segment audiences based on lead quality, source, and engagement, and ensure different groups receive the right messaging at the right time
  • build and manage campaigns inside GoHighLevel, including email and SMS sequences, tagging, triggers, and conditional logic
  • actively monitor live campaigns to ensure messages are sending correctly, links and timing are accurate, and issues are identified early
  • use automation systems to support campaign execution, troubleshoot problems when they arise, and help document repeatable campaign structures as the business grows

Requirements

  • Hands-on experience running marketing campaigns using a CRM (GoHighLevel or similar)
  • Experience designing and launching campaigns from start to finish
  • A good working understanding of funnels, lead stages, and audience segmentation
  • Comfort using basic tags, triggers, and conditions to route leads and messages
  • Ability to spot issues and troubleshoot when campaigns don’t behave as expected
  • Interest in growth — learning new tools, improving systems, and taking on more responsibility over time
  • detail-oriented
  • proactive
  • comfortable managing multiple campaigns at once
  • communicate clearly
  • flag issues early
  • stay calm in a fast-moving environment

Nice to have

  • Experience with event-based marketing
  • Familiarity with Meta ad funnels
  • Experience with ClickUp, Airtable, or Google Sheets
  • Experience with FlowChat (flowchat.com)
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