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The Marketing Automation Specialist is responsible for designing, executing, and managing end-to-end marketing campaigns using automation systems as leverage. This role is marketing-first. Automation exists to support intelligent segmentation, lead-quality routing, and multi-path messaging — not just to “send emails.” You will own campaigns from concept to launch to live monitoring, ensuring the right messages reach the right audiences at the right time.
Job Responsibility:
design and launch marketing campaigns from start to finish, translating business initiatives into structured funnels and sequences
segment audiences based on lead quality, source, and engagement, and ensure different groups receive the right messaging at the right time
build and manage campaigns inside GoHighLevel, including email and SMS sequences, tagging, triggers, and conditional logic
actively monitor live campaigns to ensure messages are sending correctly, links and timing are accurate, and issues are identified early
use automation systems to support campaign execution, troubleshoot problems when they arise, and help document repeatable campaign structures as the business grows
Requirements:
Hands-on experience running marketing campaigns using a CRM (GoHighLevel or similar)
Experience designing and launching campaigns from start to finish
A good working understanding of funnels, lead stages, and audience segmentation
Comfort using basic tags, triggers, and conditions to route leads and messages
Ability to spot issues and troubleshoot when campaigns don’t behave as expected
Interest in growth — learning new tools, improving systems, and taking on more responsibility over time
detail-oriented
proactive
comfortable managing multiple campaigns at once
communicate clearly
flag issues early
stay calm in a fast-moving environment
Nice to have:
Experience with event-based marketing
Familiarity with Meta ad funnels
Experience with ClickUp, Airtable, or Google Sheets