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Marketing Automation Specialist

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Robert Half

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Location:
United States , Charlotte

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Category:
Marketing, Digital Marketing, SEO, SEM

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Contract Type:
Not provided

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Salary:

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Job Description:

We are actively seeking experienced Marketing Automation professionals to join our talent network for upcoming contract opportunities. These roles support a variety of clients across industries and focus on executing and optimizing automated marketing campaigns that drive engagement, lead generation, and customer retention.

Job Responsibility:

  • Build, execute, and optimize automated marketing campaigns across email, SMS, and digital channels
  • Manage and maintain marketing automation platforms such as HubSpot, Marketo, Pardot, or similar
  • Develop lead nurturing workflows, segmentation strategies, and personalized customer journeys
  • Partner with marketing, sales, and creative teams to align campaign execution and messaging
  • Analyze campaign performance and provide insights to improve engagement and conversion rates
  • Maintain data integrity, list management, and compliance with email marketing regulations
  • Support A/B testing initiatives and ongoing campaign optimization
  • Assist with CRM integrations and marketing automation platform enhancements

Requirements:

  • 2+ years of experience in marketing automation, email marketing, or digital marketing
  • Hands-on experience with platforms like HubSpot, Marketo, Pardot, or similar tools
  • Familiarity with CRM systems (Salesforce or comparable platforms)
  • Strong analytical mindset with the ability to interpret campaign performance data
  • Understanding of customer lifecycle marketing and journey mapping
  • Detail-oriented with strong organizational and project management skills
What we offer:
  • Medical, vision, dental, and life and disability insurance
  • Enrollment in company 401(k) plan

Additional Information:

Job Posted:
April 27, 2026

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